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E-Commerce in Europe 2026
Key Benefits
Provides an overview of online shopping in Europe as it is now and in the future.
Illustrates growth rates in European e-commerce and revenue contributions across countries.
The report includes important market rankings for key players.
The report drills deep into revenue development on the monthly level.
Find out who the leading payment and shipping providers are.
Shows how Europe's online share compares to global regions.
What Is Included in the Whitepaper?
The E-Commerce in Europe 2026 whitepaper provides an overview of e-commerce statistics in Europe. It covers key aspects like revenues, market size and online retail concentration, as well as e-commerce growth in Europe through forecasts.
In this document, a comprehensive illustration of Europe's leading players, market rankings and category breakdowns offer deeper insight into the European e-commerce market. With several ready-to-use charts, the report serves as an ideal tool for analysis.
In 2026, European e-commerce revenues are at US$895 billion. The market is expected to grow at a CAGR of 7.7% until 2029, and will surpass the US$1 trillion threshold by 2028. The strongest month for e-commerce in the region was December 2025, when it reached revenues of US$89.2 billion. February 2026 was slower at US$63.3 billion. Electronics is the largest category in European e-commerce, with US$191 billion in revenues ahead of Fashion. Türkiye is expected to grow steepest until 2029. Find out much more in this document.
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