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E-Commerce in Germany 2026
Key Benefits
Market analysis of revenues and monthly developments.
Presenting Benchmark KPIs for the German market, including AOV, CVR & more.
Relevant rankings for retailers and specific online stores.
Identifies leading payment and shipping providers.
Drills down into monthly revenue development.
A holistic view of the German e-commerce market in 2026.
What Is Included in the Whitepaper?
The whitepaper “E-Commerce in Germany 2026” paints an extensive picture of the German e-commerce market. It analyzes revenue development, monthly shares, and provides forecasts.
Find comprehensive data on market benchmarks, which includes conversion funnel and transactional KPIs. Industry-wide metrics like online share, product category breakdowns and multiple rankings complete the view on German e-commerce. An additional section covers payment and shipping providers.
In 2026, Germany is the fifth largest e-commerce market worldwide. The market overcame post-pandemic downturns to reach a revenue of US$134.4 billion in 2026. Revenues peaked in October, at US$13.0 billion, and declined to US$9.7 billion in February 2026. These are typical holiday shopping seasonal trends. The largest category in German e-commerce is Fashion, shortly ahead of Hobby & Leisure. Its online share is below other leading markets and the worldwide average.
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