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How European Retail is Adapting to Changing Market Dynamics

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Key Benefits

  • Provides information on global e-commerce development and the impact of core regions.

  • Introduces the e-commerce revenue equation, tailored to European realities.

  • Illustrates key KPIs in combination with the actual performance of leading market players.

What is included in the Whitepaper?

This exclusive whitepaper provides statistics on global e-commerce revenue development. It presents the regional impact of core regions and leading markets.

Developed by ECDB, the e-commerce revenue equation is the direct result of years of analytical experience in the global online economy. It provides a transparent framework, breaking down e-commerce revenue into its core components to answer questions on collective consumer behavior and order value patterns.

To round out the theoretical part, this whitepaper provides real-world examples of retailer benchmarks across key performance indicators. In this way, you can compare leading players in the market and identify different strategies.

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