The State of E-Commerce in Central Europe 2026
The joint report with Mastercard maps out e-commerce in Central Europe, examining revenue development, structural growth factors and agentic commerce.
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Understand where e-commerce growth in Central Europe is heading
Know what defines the Central European market beyond basket size
Compare Germany, Poland, Switzerland and 8 other CE countries
Learn about AI-driven demand effects and what merchants should do
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Used by E-Commerce Leaders Worldwide
Built on Real Transactions. Not Surveys.
Every number in this report is derived from real purchase data from card issuers and payment processors cross-validated with retailer data, traffic signals, and public market data. The result: benchmarks.
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Transaction Data
Billions of real purchase signals from card issuers and payment processors monthly.
Analyst Modeling
Proprietary models cross-validate every input. Analysts are in the driving seat.
Structured Intelligence
Output structured across markets, retailers, categories, brands and consumers.
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