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The Amazon Marketplace Report 2026

This report covers Amazon's market share in e-commerce, its marketplace revenue, its most important markets, and what Amazon sells. Find also out about rivals and strategies.

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What's inside:

Discusses Amazon's role in global e-commerce
Examines Amazon marketplace revenue, most important markets, and strategies
Identifies what Amazon sells, as well as third-party and first-party shares
Looks at Amazon challengers and where consumers also shop
Puts Amazon in relation to Asian ascending platforms like Temu, Shein, AliExpress, and more

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Our Data

Built on Real Transactions. Not Surveys.

Every number in this report is derived from real purchase data from card issuers and payment processors cross-validated with retailer data, traffic signals, and public market data. The result: benchmarks.

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