Cross-Border E-Commerce in Europe Dossier 2026
How much of the EU-27's spend crosses a border? Which countries import most, and what role do Temu, Shein, and AliExpress play in all of this? This and more in the Cross-Border E-Commerce in Europe dossier.
Reveals that one in eight euros spent online in the EU leaves the Union, with nine in ten of those euros going to China.
Tracks the import share's rise from 6% in 2022 to a projected 15% in 2026, and the role Temu, Shein, and AliExpress play in that growth.
Compares import exposure across EU markets. Small and Eastern markets import the highest shares, while larger markets import the most in absolute terms.
Identifies fashion as the leading cross-border category, at 46% of what EU consumers buy abroad.
Highlights the European retailers leading cross-border sales and maps how money flows between EU markets.
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