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E-Commerce in Poland & Central Eastern Europe Report 2026

This report examines e-commerce in Central Eastern Europe and e-commerce in Poland. It further includes analyses on markets like Czechia, Hungary, and Slovakia.

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Dr. Oetker

What's inside:

Provides statistics on the fast-growing e-commerce region in Central and Eastern Europe
Discusses e-commerce in Poland, its leading players and rising platforms
Informs on e-commerce in Hungary, Czechia & Slovakia
Gives detailed information on each market, including the trend of Chinese players
Includes information on payment, shipping and delivery preferences

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“ECDB has developed a unique, proprietary methodology to measure the performance and outlook of the European e-commerce market.”

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Shoptalk

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Built on Real Transactions. Not Surveys.

Every number in this report is derived from real purchase data from card issuers and payment processors cross-validated with retailer data, traffic signals, and public market data. The result: benchmarks.

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Transaction Data

Billions of real purchase signals from card issuers and payment processors monthly.

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Proprietary models cross-validate every input. Analysts are in the driving seat.

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Output structured across markets, retailers, categories, brands and consumers.

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