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E-Commerce KPI & Benchmarks Report 2026

This report brings e-commerce market research to a new level: Discover the e-commerce conversion rate benchmarks and know how to interpret the key performance indicators in e-commerce.

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What's inside:

Draw on our e-commerce market intelligence for relevant benchmarks
Follow the path from benchmarking to decision, laid out clearly
See conversion rate benchmarks across retailers and markets
Track AOV, cart abandonment, return rate and their dynamics
Learn how to interpret checkout behavior for different categories

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“ECDB has developed a unique, proprietary methodology to measure the performance and outlook of the European e-commerce market.”

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Our Data

Built on Real Transactions. Not Surveys.

Every number in this report is derived from real purchase data from card issuers and payment processors cross-validated with retailer data, traffic signals, and public market data. The result: benchmarks.

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