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E-Commerce Trends Report 2026

This report discusses trends like concentration, cross-border e-commerce, and the distribution of revenues between marketplaces and online stores.

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Used by Teams at:

Choreograph

Dr. Oetker

What's inside:

Provides facts on global online shopping trends
Introduces trends in e-commerce such as the cross-border boom
Analyzes trending retailers such as TikTok Shop
Drills deeper into a category perspective and buyer behavior
Includes agentic commerce, AI-driven traffic and conversion

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Used by E-Commerce Leaders Worldwide

Choreograph

Dr. Oetker

Category Leader

“ECDB has developed a unique, proprietary methodology to measure the performance and outlook of the European e-commerce market.”

Ben Miller

VP of Original Content and Strategy

Ben Miller

Shoptalk

Business Dev Leader

“I have worked with e-commerce data for nearly two decades; ECDB finally allows me to see the truth.”

Alexander Graf

CEO

Alexander Graf

Spryker

Sales Leader

“We can fully rely on ECDB data to make strategic decisions.”

Michael Lüttgen

Managing Director

Michael Lüttgen

Our Data

Built on Real Transactions. Not Surveys.

Every number in this report is derived from real purchase data from card issuers and payment processors cross-validated with retailer data, traffic signals, and public market data. The result: benchmarks.

The Data Engine Behind Our E-Commerce Intelligence

Transaction Data

Billions of real purchase signals from card issuers and payment processors monthly.

Analyst Modeling

Proprietary models cross-validate every input. Analysts are in the driving seat.

Structured Intelligence

Output structured across markets, retailers, categories, brands and consumers.

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