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The D2C Revolution Is Not Happening Report

Analyzing over a thousand consumer brands, this report shows which channels are growing. It dives into what stores, marketplaces, and TikTok Shop mean for your channel mix, and how AI shopping agents could reshape where brands sell.

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What's inside:

Examines D2C growth across brands over the past years
Maps four routes to the consumer, including D2C online and offline and wholesale
Measures marketplace reach, of which Amazon takes a clear lead
Assesses TikTok Shop's role in Europe and its market share
Explains how AI shopping agents shift power toward marketplaces

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“ECDB has developed a unique, proprietary methodology to measure the performance and outlook of the European e-commerce market.”

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Our Data

Built on Real Transactions. Not Surveys.

Every number in this report is derived from real purchase data from card issuers and payment processors cross-validated with retailer data, traffic signals, and public market data. The result: benchmarks.

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