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E-Commerce KPI and Benchmarks in the United States Report 2026

This report benchmarks the US e-commerce market. It covers e-commerce metrics across categories and retailers.

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What's inside:
  • Benchmark e-commerce in the United States by industry

  • See how various e-commerce sites in the USA perform across KPIs

  • Find out more on each KPI benchmark, such as conversion rate

  • Identify the CVR of Amazon, Walmart, Shein and Temu in the USA, among others

  • Interpret cart abandonment rate, return rate and other metrics

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Used by E-Commerce Leaders Worldwide

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Our Data

Built on Real Transactions. Not Surveys.

Every number in this report is derived from real purchase data from card issuers and payment processors cross-validated with retailer data, traffic signals, and public market data. The result: benchmarks.

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The Data Engine Behind Our E-Commerce Intelligence

Transaction Data

Billions of real purchase signals from card issuers and payment processors monthly.

Analyst Modeling

Proprietary models cross-validate every input. Analysts are in the driving seat.

Structured Intelligence

Output structured across markets, retailers, categories, brands and consumers.

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