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The Who Wins in Online Beauty Report 2026

This report takes a close look at the online beauty industry. It shows where the most category potential lies, where beauty e-commerce is sold and how consumers shop for beauty products.

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What's inside:

Provides beauty statistics on the e-commerce market including makeup online sales
Discusses leading retailers like Sephora, Ulta, Shiseido, and Lookfantastic
Includes online beauty marketplaces and the biggest players in that sphere
Examines cosmetics websites and performance across regions
Looks at consumer behavior in online beauty, where users shop and where they cross-shop

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“ECDB has developed a unique, proprietary methodology to measure the performance and outlook of the European e-commerce market.”

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“I have worked with e-commerce data for nearly two decades; ECDB finally allows me to see the truth.”

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Our Data

Built on Real Transactions. Not Surveys.

Every number in this report is derived from real purchase data from card issuers and payment processors cross-validated with retailer data, traffic signals, and public market data. The result: benchmarks.

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