Online Grocery Industry in Indonesia
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Indonesian Food eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Indonesian Food eCommerce Market generated an eCommerce revenue of US$6,380m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 40-45%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Indonesian Food eCommerce Market, monthly revenues in May of 2025 were US$737m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Indonesian Food eCommerce: Product Categories
In the Indonesian Food eCommerce Market, Food Cupboard is the largest category, contributing 51% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Food Cupboard (51%)
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Biggest Online Retailers in Indonesian Food eCommerce
The largest eCommerce retailer in the Indonesian Food eCommerce Market is webuyid.com, with an online revenue of US$28m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is gramedia.com, followed by blibli.com in third place.
webuyid.comUS$28m
gramedia.comblibli.comExplore the Entire Retail Landscape
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | webuyid.com | US$28m | |||
| 2. | gramedia.com | ||||
| 3. | blibli.com |
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Indonesian Food eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Indonesian Food eCommerce Market was 11.5-12.0%, while the cart abandonment rate was 79.0-79.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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