Online Grocery Industry in Italy
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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Italian Food E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Italian Food E-Commerce Market generated an e-commerce revenue of US$1,732m in 2024, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Italian Food E-Commerce Market, monthly revenues in November of 2025 were US$190m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Italian Food E-Commerce: Product Categories
In the Italian Food E-Commerce Market, Fresh Food is the largest category, contributing 52% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Fresh Food (52%)
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Biggest Online Retailers in Italian Food E-Commerce
The largest e-commerce retailer in the Italian Food E-Commerce Market is amazon.it, with an online revenue of US$391m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is esselunga.it, followed by ebay.it in third place.
amazon.itUS$391m
esselunga.itebay.itExplore the Entire Retail Landscape
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue (GMV) |
|---|---|---|---|---|---|
| 1. | amazon.it | US$391m | |||
| 2. | esselunga.it | ||||
| 3. | ebay.it |
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Italian Food E-Commerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Italian Food E-Commerce Market was 14.0-14.5%, while the cart abandonment rate was 66.5-67.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
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