Online Grocery Industry in New Zealand
woolworths.co.nzeCommerce Revenue
Growth
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New Zealand Food eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The New Zealand Food eCommerce Market generated an eCommerce revenue of US$231m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
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Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the New Zealand Food eCommerce Market, monthly revenues in April of 2025 were US$23m. This represents a change of 15-20% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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New Zealand Food eCommerce: Product Categories
In the New Zealand Food eCommerce Market, Fresh Food is the largest category, contributing 48% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Fresh Food (48%)
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Biggest Online Retailers in New Zealand Food eCommerce
The largest eCommerce retailer in the New Zealand Food eCommerce Market is woolworths.co.nz, with an online revenue of US$263m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is newworld.co.nz, followed by healthpost.co.nz in third place.
woolworths.co.nzUS$263m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | woolworths.co.nz | US$263m |
Explore the Entire Retail Landscape
- Unlock the full ranking of top eCommerce retailers in the market
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New Zealand Food eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the New Zealand Food eCommerce Market was 12.0-12.5%, while the cart abandonment rate was 48.0-48.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
2024Return Rate
2024Averager Order Value
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