Online Grocery Industry in New Zealand
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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New Zealand Food E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The New Zealand Food E-Commerce Market generated an e-commerce revenue of US$224m in 2024, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15% .
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the New Zealand Food E-Commerce Market, monthly revenues in December of 2025 were US$24m. This represents a change of 15-20% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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New Zealand Food E-Commerce: Product Categories
In the New Zealand Food E-Commerce Market, Fresh Food is the largest category, contributing 48% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Fresh Food (48%)
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Biggest Online Retailers in New Zealand Food E-Commerce
The largest e-commerce retailer in the New Zealand Food E-Commerce Market is Woolworths, with an online revenue of US$6,447m in 2024. Its revenue changed by 30-35% in 2024. Following in second place is New World, followed by Aliexpress in third place.
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
New Zealand Food E-Commerce: Conversion Funnel KPIs
In 2024 , the add-to-cart rate for the New Zealand Food E-Commerce Market was 12.0-12.5% , while the cart abandonment rate was 48.0-48.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
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