Beverages Industry in New Zealand
woolworths.co.nzeCommerce Revenue
Growth Forecast
Growth
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The New Zealand Beverages eCommerce Market generated an eCommerce revenue of US$119m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the New Zealand Beverages eCommerce Market, monthly revenues in April of 2025 were US$12m. This represents a change of 15-20% from the previous month.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the New Zealand Beverages eCommerce Market, Non-Alcoholic Beverages is the largest category, contributing 66% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Non-Alcoholic Beverages (66%)
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Biggest Online Retailers
The largest eCommerce retailer in the New Zealand Beverages eCommerce Market is woolworths.co.nz, with an online revenue of US$104m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is liquorland.co.nz, followed by newworld.co.nz in third place.
woolworths.co.nzUS$104m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | woolworths.co.nz | US$104m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the New Zealand Beverages eCommerce Market was 11.5-12.0%, while the cart abandonment rate was 55.0-55.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Add-to-Cart Rate
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2024Discount Rate
2024Return Rate
2024Averager Order Value
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