Woolworths Company & Revenue
Revenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Woolworths Revenue & Forecast
Woolworths Revenue, Sales & Forecast
- Woolworths's e-commerce revenue reached US$7,546m in 2025.
- Woolworths's annual sales changed +17% year over year in 2025.
- In 2024, Woolworths's e-commerce revenue was US$6,447m.
Annual Revenue (GMV)
2025Forecast
2026Get Woolworths's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Woolworths's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareWoolworths Monthly Sales & Revenue Development
- Woolworths's monthly e-commerce sales reached US$422m in 10/26.
- Woolworths's monthly sales changed -37% versus the previous month in 10/26.
- Across 2025, Woolworths's e-commerce revenue totaled US$7,546m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareWoolworths Top Stores by Revenue
- woolworths.com.au is Woolworths's largest store at US$6,220m in Australia, a +17% change versus 2024.
- woolworths.co.nz is Woolworths's second-largest store at US$1,011m in New Zealand in 2025.
- woolworths.co.za is Woolworths's third-largest store at US$315m in South Africa in 2025.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  woolworths.com.au | US$6,220m | +17% | |
| 2. | woolworths.co.nz | US$1,011m | +19% | |
| 3. | woolworths.co.za | US$315m | +16% |
Woolworths Sales by Country
Australia is Woolworths's biggest market in 2025 at US$6,220m and a 82% share, ahead of the next largest markets.
Woolworths Revenue Share by Country
- Australia is Woolworths's largest market at US$6,220m, a 82% share, in 2025.
- New Zealand is Woolworths's second-largest market at US$1,011m, a 13% share, in 2025.
- South Africa is Woolworths's third-largest market at US$315m, a 4% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 82% | US$6,220m | ||
| 2 | 13% | US$1,011m | ||
| 3 | 4% | US$315m |
Woolworths Competitors
Woolworths's biggest store woolworths.com.au, at US$6,220m GMV, is most similar to ocado.com at a 73.5 Match Score, ahead of kroger.com at 73.2 and sainsburys.co.uk at 72.8.
Woolworths Competitor Landscape
- ocado.com is the store most similar to Woolworths's biggest store at a 73.5 Match Score, with US$4.8bn GMV.
- kroger.com ranks next as a similar store at a 73.2 Match Score and US$8.2bn GMV.
- sainsburys.co.uk follows at a 72.8 Match Score and US$8.5bn GMV.
Woolworths's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Woolworths Competitors & Similar Stores
- ocado.com tops the stores most similar to Woolworths's biggest store at a 73.5 Match Score and a US$123 AOV.
- kroger.com is a close alternative at a 73.2 Match Score and a US$140 AOV.
- sainsburys.co.uk follows at a 72.8 Match Score and a US$117 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| woolworths.com.au | US$6,220.3m | 4.5 | US$90 | |||
| 1. | 74% | US$4,772.0m | 10.7 | US$123 | ||
| 2. | 73% | US$8,154.9m | 4.0 | US$140 | ||
| 3. | 73% | US$8,520.7m | 6.4 | US$117 | ||
| 4. | 72% | US$6,177.1m | 6.8 | US$100 | ||
| 5. | yhd.com | 70% | US$7,545.3m | 4.1 | US$103 |
Woolworths Conversion Rate & Transaction KPIs
Woolworths converts visits at a 4.6% conversion rate in 2025, generating 86,451,609 orders from 19,604,583 buyers at a 4.4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Woolworths Average Order Value
- Woolworths's gross average order value (AOV) is US$93.91 in 2025.
- Discounts of US$9.43 and returns of US$5.13 took Woolworths's net AOV to US$79.36 in 2025.
- After US$7.93 VAT, Woolworths's final AOV was US$87.29 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Woolworths Monthly Number of Orders
- Woolworths recorded 7,917,148 orders in 10/26.
- Across 2025, Woolworths recorded 86,451,609 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Woolworths Monthly Number of Buyers
- Woolworths had 4,106,812 buyers in 10/26.
- Across 2025, 19,604,583 buyers shopped at Woolworths.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Woolworths Monthly Purchase Frequency
- Woolworths shoppers ordered about 1.9 times in 10/26.
- Across 2025, each Woolworths buyer placed 4.4 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Woolworths Monthly Gross AOV After Deductions
- Woolworths's monthly gross AOV was US$53.31 in 10/26.
- For 2025, Woolworths's gross AOV before deductions was US$93.91.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
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Woolworths Product Categories
Grocery is Woolworths's biggest product category in 2025 at 61%, ahead of the next-largest categories in the full breakdown of what it sells.
Woolworths Revenue Breakdown by Product Category
- Grocery is Woolworths's largest product category at 61% of 2025 sales.
- Care Products is Woolworths's second-largest product category at 20% of 2025 sales.
- Hobby & Leisure is Woolworths's third-largest product category at 11% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 61% | |||
| 2 | 20% | |||
| 3 | 11% | |||
| 4 | 3% | |||
| 5 | 3% |
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