Beverages Industry in Poland
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Polish Beverages eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Polish Beverages eCommerce Market generated an eCommerce revenue of US$602m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 20-25%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Polish Beverages eCommerce Market, monthly revenues in May of 2025 were US$62m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Polish Beverages eCommerce: Product Categories
In the Polish Beverages eCommerce Market, Alcoholic Beverages is the largest category, contributing 82% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Alcoholic Beverages (82%)
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Biggest Online Retailers in Polish Beverages eCommerce
The largest eCommerce retailer in the Polish Beverages eCommerce Market is mediaexpert.pl, with an online revenue of US$58m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is doz.pl, followed by sklep-domwhisky.pl in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Electronics | Poland | 15-20% | US$58m | |
| 2. | |||||
| 3. | sklep-domwhisky.pl |
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Polish Beverages eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Polish Beverages eCommerce Market was 13.5-14.0%, while the cart abandonment rate was 70.5-71.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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