Global Food and Beverage Market

Worldwide Grocery E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Worldwide Grocery E-Commerce Market generated an e-commerce revenue of US$443,751m in 2024, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15%.

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Worldwide Grocery E-Commerce Market, monthly revenues in November of 2025 were US$48,382m. This represents a change of 0-5% from the previous month.

Worldwide Grocery E-Commerce: Product Categories

In the Worldwide Grocery E-Commerce Market, Food is the largest category, contributing 67% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Worldwide Grocery E-Commerce

The largest e-commerce retailer in the Worldwide Grocery E-Commerce Market is pinduoduo.com, with an online revenue of US$173,103m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is douyin.com, followed by tmall.com in third place.

# 1

pinduoduo.com

Biggest Category

Grocery

Biggest Country

Greater China

Growth 24/25

10-15%

Revenue (GMV)

US$173,103m

# 2

douyin.com

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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# 3

tmall.com

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue (GMV)
1.	pinduoduo.com	Grocery	Greater China	10-15%	US$173,103m
2.	douyin.com	Unlock	Unlock	Unlock	Unlock
3.	tmall.com	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Worldwide Grocery E-Commerce Penetration: Online Market Share

The Worldwide Grocery E-Commerce Market reached an online share of 5-10% in 2024. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 5-10% in 2025.

Top Shipping, Payment and Software Providers in Worldwide Grocery E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Worldwide Grocery E-Commerce Market, DHL is the shipping provider offered by most e-commerce retailers, VISA (Cards) is the number one payment provider, and Shopify the leading provider of shop software.

Worldwide Grocery E-Commerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Worldwide Grocery E-Commerce Market was 14.0-14.5%, while the cart abandonment rate was 67.5-68.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

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