Accessories and Handbags Industry in Russia

Top Online Store
wildberries.ruwildberries.ru
Top Category
Jewelry & Watches
Country
Online Share
25-30%

eCommerce Revenue

US$2,983m
2024

Growth

15-20%
2024

Growth Forecast

5-10%
24/25

Average Order Value

2024

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Russian Bags & Accessories eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Russian Bags & Accessories eCommerce Market generated an eCommerce revenue of US$2,983m in 2024, reflecting an eCommerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$2,983m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
2,983
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Russian Bags & Accessories eCommerce Market, monthly revenues in May of 2025 were US$229m. This represents a change of 5-10% from the previous month.

Revenue Current Month

US$229m
05/25

Growth from Previous Month

5-10%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
229
05/2025

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Russian Bags & Accessories eCommerce: Product Categories

In the Russian Bags & Accessories eCommerce Market, Jewelry & Watches is the largest category, contributing 39% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Jewelry & Watches (39%)

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Biggest Online Retailers in Russian Bags & Accessories eCommerce

The largest eCommerce retailer in the Russian Bags & Accessories eCommerce Market is wildberries.ru, with an online revenue of US$1,118m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is sunlight.net, followed by lamoda.ru in third place.

# 1
wildberries.ruwildberries.ru
Biggest Category

Fashion

Biggest Country

Russia

Growth 24/25

5-10%

Revenue

US$1,118m

# 2
sunlight.netsunlight.net
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
lamoda.rulamoda.ru
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Russian Bags & Accessories eCommerce Penetration: Online Market Share

The Russian Bags & Accessories eCommerce Market reached an online share of 25-30% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 35-40% in 2025.

Online Share

25-30%
2024

Online Share Forecast

35-40%
2025

Online Share/eCommerce Market Share

2022
2023
25-30%
2024
35-40%
2025
2026

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Russian Bags & Accessories eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Russian Bags & Accessories eCommerce Market was 7.5-8.0%, while the cart abandonment rate was 85.0-85.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

7.5-8.0%2024
85.0-85.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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