eCommerce Industry in Russia

Top Online Store
wildberries.ruwildberries.ru
Top Category
Country
Online Share
5-10%

eCommerce Revenue

US$86,603m
2024

Growth

15-20%
2024

Growth Forecast

5-10%
24/25

Average Order Value

2024

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Russian eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Russian eCommerce Market generated an eCommerce revenue of US$86,603m in 2024, reflecting an eCommerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$86,603m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
86,603
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Russian eCommerce Market, monthly revenues in May of 2025 were US$6,473m. This represents a change of 5-10% from the previous month.

Revenue Current Month

US$6,473m
05/25

Growth from Previous Month

5-10%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
6,473
05/2025

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Russian eCommerce: Product Categories

In the Russian eCommerce Market, Electronics is the largest category, contributing 23% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Electronics (23%)

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Biggest Online Retailers in Russian eCommerce

The largest eCommerce retailer in the Russian eCommerce Market is wildberries.ru, with an online revenue of US$6,579m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is mvideo.ru, followed by dns-shop.ru in third place.

# 1
wildberries.ruwildberries.ru
Biggest Category

Fashion

Biggest Country

Russia

Growth 24/25

5-10%

Revenue

US$6,579m

# 2
mvideo.rumvideo.ru
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Russian eCommerce Penetration: Online Market Share

The Russian eCommerce Market reached an online share of 5-10% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 10-15% in 2025.

Online Share

5-10%
2024

Online Share Forecast

10-15%
2025

Online Share/eCommerce Market Share

2022
2023
5-10%
2024
10-15%
2025
2026

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Russian eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Russian eCommerce Market was 9.0-9.5%, while the cart abandonment rate was 76.5-77.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

9.0-9.5%2024
76.5-77.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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