Wildberries Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$34,389m
2024

Global Rank

19
2024

Conversion Rate

2.0-2.5%
2024

Average Order Value

2024

Unlock The Full Data Set For This Retailer

Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

Jump to section

Wildberries Revenue & Turnover

Wildberries Annual Revenue & Growth by Year

Wildberries's annual sales on its online store wildberries.ru amounted to US$34,389m in 2024. This represents a change of 35-40% from the previous year. Wildberries's largest online store is expected to see a growth rate of 20-25% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$34,389m
2024

Annual Growth Forecast

20-25%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
34,389
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

Test the ECDB Tool for Free

Access real data examples from our platform. See how ECDB helps you uncover eCommerce insights with ease.

Wildberries Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Wildberries, revenues in June of 2025 were US$3,425m on its domain wildberries.ru. This marks a change in monthly revenues of 5-10% from May.

Revenue Current Month (GMV)

US$3,425m
06/25

Growth from Previous Month

5-10%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$3,425m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

Get Monthly Revenue Data with Seasonal Insights

Access consistent revenue data for the past 12 months - updated every month to help you track trends and seasonality.

Wildberries Sales by Country & Market Shares

Wildberries's main market is Russia, where its main online store, wildberries.ru, generated 96% of revenues in 2024. Wildberries engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

World Map

Unlock Detailed Country-Level Revenue Data

Access an exact and granular breakdown of a retailer's revenue across all countries. Includes consistent country share values – ideal for in-depth market analysis.

Test the ECDB Tool for Free

Real Samples: Explore actual data in action
Profile Variety: Access both Retailer and Market Profiles
Zero Cost: No credit card or billing info needed

Wildberries Revenue Split by Product Categories

Wildberries sales by product category provide a deeper look into its income structure. Wildberries's most significant category is Fashion, which accounts for 38% of total sales in 2024 at its largest online store, wildberries.ru. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (38%)

Get the Complete Category Split

See exactly which categories the retailer sells in
Gain in-depth category insights, not just surface-level data
Includes a breakdown by main and subcategories

Wildberries Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Wildberries's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Wildberries either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Wildberries's' 1P sales contributed 27% to total GMV, while the 3P GMV accounted for 73%.

3P Share

73%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
27%73%
2024
2025
1P Activity
3P Activity

See the Exact 1P vs. 3P Split

Get exact values instead of ranges – with 10 years of historical and forecast 1P/3P splits at your fingertips.

Try ECDB Now

Start Exploring ECDB - Free & No Strings Attached

Real Samples:
Explore actual data in action
Profile Variety:
Access both Retailer and Market Profiles
Zero Cost:
No credit card or billing info needed

Wildberries Top Stores

Wildberries's flagship domain wildberries.ru generated revenues of US$34,389m in 2024. Forecasts expect a revenue change of 20-25% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
wildberries.ru
Wildberries, OOO
2021

2022

2023

2024

2025

Identify Top Stores with Full Revenue Breakdown

  • Identify top stores including their detailed revenue development
  • Wide-ranging revenue distribution on store level
  • Detailed profile for every store

Wildberries Competitor Analysis & Similar Stores

onlinetrade.ru is the closest competitor to Wildberries's largest online store wildberries.ru, with a similarity score of 93.6% in 2024. tsum.ru is another key store with a high similarity score of 93.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

wildberries.ru
Main
tsum.ru
93.3%

Compare This Retailer With the Right Peers

Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.

Wildberries Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Wildberries's largest online store wildberries.ru reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

See the Exact Transaction Data

Unlock exact transaction data behind the ranges – for precise benchmarking and deeper insights.

2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Wildberries Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Wildberries, the payment providers VISA (Cards), Mastercard (Cards) and Maestro (Direct debits) are available at its largest online store, wildberries.ru. Shipping providers, on the other hand, vary significantly depending on the market. Overall, wildberries.ru offers Forwarding agent (not exactly named).

Payment Provider

VISA (Cards)

Shipping Provider

Forwarding agent (not exactly named)

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

View All Payment and Shipping Methods Offered by This Retailer

  • Exhaustive list of all payment and shipping methods
  • Breakdown of shop software usage including version

Get Free Data Samples in the ECDB Tool

Browse selected retailer and market insights and explore real data samples.

More Retailers

Ready To Get Started?

Find your perfect solution and let ECDB empower your eCommerce success.