Wildberries Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Wildberries Revenue & Turnover
Wildberries Annual Revenue & Growth by Year
Wildberries's annual sales on its online store wildberries.ru amounted to US$34,389m in 2024. This represents a change of 35-40% from the previous year. Wildberries's largest online store is expected to see a growth rate of 20-25% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Wildberries Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Wildberries, revenues in July of 2025 were US$3,484m on its domain wildberries.ru. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Wildberries Sales by Country & Market Shares
Wildberries's main market is Russia, where its main online store, wildberries.ru, generated 96% of revenues in 2024. Wildberries engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Wildberries Revenue Split by Product Categories
Wildberries sales by product category provide a deeper look into its income structure. Wildberries's most significant category is Fashion, which accounts for 38% of total sales in 2024 at its largest online store, wildberries.ru. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (38%)
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Wildberries Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Wildberries's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Wildberries either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Wildberries's' 1P sales contributed 27% to total GMV, while the 3P GMV accounted for 73%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Wildberries Top Stores
Wildberries's flagship domain wildberries.ru generated revenues of US$34,389m in 2024. Forecasts expect a revenue change of 20-25% in the coming year.
Top Online Stores by Net Sales (in Million US$)
wildberries.ruIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | wildberries.ru Wildberries, OOO | 34,389 |
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Wildberries Competitor Analysis & Similar Stores
onlinetrade.ru is the closest competitor to Wildberries's largest online store wildberries.ru, with a similarity score of 93.6% in 2024. tsum.ru is another key store with a high similarity score of 93.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Wildberries Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Wildberries's largest online store wildberries.ru reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Wildberries Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Wildberries, the payment providers VISA (Cards), Mastercard (Cards) and Maestro (Direct debits) are available at its largest online store, wildberries.ru. Shipping providers, on the other hand, vary significantly depending on the market. Overall, wildberries.ru offers Forwarding agent (not exactly named).
Payment Provider
Shipping Provider
Shop Software
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