Wildberries Company & Revenue

Main Category

Fashion

Main Country Selling to

Russia

Revenue (GMV)

US$38,016m

2025

Global Rank

2025

Conversion Rate

2.0-2.5%

2025

Average Order Value

2025

Unlock The Full Data Set For This Retailer

Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

Book a Demo Get Access

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

Jump to section

Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Wildberries Revenue & Turnover

Wildberries Annual Revenue & Growth by Year

Wildberries's annual sales amounted to US$38,016m in 2025. This represents a change of 25-30% from the previous year. Wildberries is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$38,016m

2025

Annual Growth Forecast

0-5%

25/26

Explore ECDB’s Market Intelligence for Free

Access real data examples and explore how ECDB’s e-commerce market intelligence helps you uncover valuable insights with ease.

E-Commerce Revenue (GMV in Million US$)

2023

2024

38,016

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Test the ECDB Tool for Free

Access real data examples from our platform. See how ECDB helps you uncover e-commerce insights with ease.

Wildberries Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Wildberries, revenues in April of 2026 were US$2,947m. This marks a change in monthly revenues of <0% from March.

Revenue Current Month (GMV)

US$2,947m

04/26

Growth from Previous Month

<0%

03/26-04/26

Get Monthly Revenue Data with Seasonal Insights

Access consistent revenue data for the past 12 months - updated every month to help you track trends and seasonality.

Book a Demo Get Access

Monthly E-Commerce Revenue (GMV in Million US$)

12-2025

01-2026

02-2026

03-2026

US$2,947m

04-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Get Monthly Revenue Data with Seasonal Insights

Access consistent revenue data for the past 12 months - updated every month to help you track trends and seasonality.

Book a Demo Get Access

Wildberries Sales by Country & Market Shares

Wildberries's main market is Russia, where the retailer generated 96% of revenues in 2025. Wildberries engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

Unlock Detailed Country-Level Revenue Data

Access an exact and granular breakdown of a retailer's revenue across all countries. Includes consistent country share values – ideal for in-depth market analysis.

Book a Demo Get Access

Explore ECDB for Free

Real Samples: Explore actual data in action

Profile Variety: Access both Retailer and Market Profiles

Zero Cost: No credit card or billing info needed

Wildberries Revenue Split by Product Categories

Wildberries sales by product category provide a deeper look into its income structure. Wildberries's most significant category is Fashion, which accounts for 30% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Fashion (30%)

Get the Complete Category Split

See exactly which categories the retailer sells in

Gain in-depth category insights, not just surface-level data

Includes a breakdown by main and subcategories

Wildberries Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Wildberries's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Wildberries either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Wildberries's 1P sales contributed 27% to total GMV, while the 3P GMV accounted for 73%.

3P Share

73%

2025

3P Share Forecast

2026

See the Exact 1P vs. 3P Split

Get exact values instead of ranges – with 10 years of historical and forecast 1P/3P splits at your fingertips.

Book a Demo Get Access

1P/3P Revenue/Sales Split

2022

2023

2024

27%73%

2025

2026

1P Activity

3P Activity

See the Exact 1P vs. 3P Split

Get exact values instead of ranges – with 10 years of historical and forecast 1P/3P splits at your fingertips.

Book a Demo Get Access

Try ECDB Now

Start Exploring ECDB - Free & No Strings Attached

Real Samples:: Explore actual data in action
Profile Variety:: Access both Retailer and Market Profiles
Zero Cost:: No credit card or billing info needed

Wildberries Top Stores

Wildberries's flagship domain wildberries.ru generated revenues of US$37,951m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

wildberries.ru

Wildberries, OOO

2022

2023

2024

2025

2026

Position

Store

wildberries.ru

Wildberries, OOO

2021

2022

2023

2024

2025

37,951

2026

Identify Top Stores with Full Revenue Breakdown

Identify top stores including their detailed revenue development
Wide-ranging revenue distribution on store level
Detailed profile for every store

Book a Demo Get Access

Position	Store	2025
1.	wildberries.ru Wildberries, OOO	37,951
1.	wildberries Example 123
2.	wildberries Store Name Some 24
3.	wildberries Emerald Emera
4.	wildberries Rose HRU
5.	wildberries Cake Store Company 24
6.	wildberries Lime Database Inc.
7.	wildberries Cyan CPU Chips Something
8.	wildberries Gray Singal Company
9.	wildberries Scissor Indigo

Identify Top Stores with Full Revenue Breakdown

Identify top stores including their detailed revenue development
Wide-ranging revenue distribution on store level
Detailed profile for every store

Book a Demo Get Access

Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Wildberries - Other Retailers in the Market

Online stores such as onlinetrade.ru and sima-land.ru are part of the wider e-commerce landscape in which wildberries.ru operates.

Overview of Retailers Across the Broader Market

wildberries.ru

onlinetrade.ru

sima-land.ru

Compare This Retailer With the Right Peers

Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.

Book a Demo Get Access

Wildberries Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Wildberries reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2025, offering insight into user behavior.

See the Exact Transaction Data

Unlock exact transaction data behind the ranges – for precise benchmarking and deeper insights.

Book a Demo Get Access

Conversion Rate

2.0-2.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Wildberries Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Wildberries, the payment providers VISA (Cards), Mastercard (Cards) and Maestro (Direct debits) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Wildberries offers Not communicated.

Payment Provider

VISA (Cards)

Shipping Provider

Not communicated

Shop Software

Get Free Data Samples from ECDB

Browse selected retailer and market data and explore real samples powered by ECDB’s e-commerce market intelligence.