Cdon Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
storochliten.se

Revenue (GMV)

US$76m
2024

Global Rank

2,555
2024

Conversion Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Cdon Revenue & Turnover

Cdon Annual Revenue & Growth by Year

Cdon's annual sales on its online store cdon.se amounted to US$76m in 2024. This represents a change of <0% from the previous year. Cdon's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$76m
2024

Annual Growth Forecast

<0%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
76
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Cdon Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Cdon, revenues in June of 2025 were US$5m on its domain cdon.se. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$5m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$5m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Cdon Sales by Country & Market Shares

Cdon's main market is Sweden, where its main online store, cdon.se, generated 100% of revenues in 2024. Cdon engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Cdon Revenue Split by Product Categories

Cdon sales by product category provide a deeper look into its income structure. Cdon's most significant category is Hobby & Leisure, which accounts for 29% of total sales in 2024 at its largest online store, cdon.se. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Hobby & Leisure (29%)

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Cdon Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Cdon's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Cdon either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Cdon's' 1P sales contributed 6% to total GMV, while the 3P GMV accounted for 94%.

3P Share

94%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
6%94%
2024
2025
1P Activity
3P Activity

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Cdon Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Cdon's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Cdon's gross profit was US$31m, while its operating profit was -US$10.5m.

Gross Profit

US$31m
2024

Operating Profit

-US$10.5m
2024

Net Income

2024

Earnings per Share

2024

Total Assets

2024

Total Equity

2024

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Cdon Number of Employees

Cdon had a headcount of 63 in 2024. Meanwhile approximately US$0.7m was generated per employee in 2024

Revenue per Employee (in Million US$)

2020
2021
2022
2023
US$0.7m
2024

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Cdon Top Stores

Cdon's flagship domain cdon.se generated revenues of US$76m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
cdon.se
CDON AB
2021

2022

2023

2024

2025

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Cdon Competitor Analysis & Similar Stores

storochliten.se is the closest competitor to Cdon's largest online store cdon.se, with a similarity score of 94.3% in 2024. pnjakt.se is another key store with a high similarity score of 93.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

cdon.se
Main
storochliten.se
94.3%
pnjakt.se
93.2%

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Cdon Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Cdon's largest online store cdon.se reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Cdon Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Cdon, the payment providers VISA (Cards), Mastercard (Cards) and BankID (Bank transfer) are available at its largest online store, cdon.se. Shipping providers, on the other hand, vary significantly depending on the market. Overall, cdon.se offers Self-collection / Click & collect and Not communicated.

Payment Provider

VISA (Cards)

Shipping Provider

Self-collection / Click & collect

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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