Central Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Central Revenue & Turnover
Central Annual Revenue & Growth by Year
Central's annual sales on its online store central.co.th amounted to US$822m in 2024. This represents a change of 15-20% from the previous year. Central's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Central Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Central, revenues in July of 2025 were US$75m on its domain central.co.th. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Central Sales by Country & Market Shares
Central's main market is Thailand, where its main online store, central.co.th, generated 100% of revenues in 2024. Central engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Central Revenue Split by Product Categories
Central sales by product category provide a deeper look into its income structure. Central's most significant category is Electronics, which accounts for 33% of total sales in 2024 at its largest online store, central.co.th. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (33%)
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Central Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Central's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Central either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Central's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Central Top Stores
Central's flagship domain central.co.th generated revenues of US$822m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
central.co.thIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | central.co.th Central Department Store Co., Ltd. | 822 |
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Central Competitor Analysis & Similar Stores
lazada.co.th is the closest competitor to Central's largest online store central.co.th, with a similarity score of 98.6% in 2024. shopee.co.th is another key store with a high similarity score of 97.8%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Central Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Central's largest online store central.co.th reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Central Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Central, the payment providers VISA (Cards), Mastercard (Cards) and Cash on delivery (Cash on delivery) are available at its largest online store, central.co.th. Shipping providers, on the other hand, vary significantly depending on the market. Overall, central.co.th offers Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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