Central Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Central Revenue & Turnover
Central Annual Revenue & Growth by Year
Central's annual sales on its online store central.co.th amounted to US$762m in 2024. This represents a change of 15-20% from the previous year. Central's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Central Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Central, revenues in April of 2025 were US$63m on its domain central.co.th. This marks a change in monthly revenues of <0% from March.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly eCommerce Revenue (in Million US$)
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Central Sales by Country & Market Shares
Central's main market is Thailand, where its main online store, central.co.th, generated 100% of revenues in 2024. Central engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Central Revenue Split by Product Categories
Central sales by product category provide a deeper look into its income structure. Central's most significant category is Electronics, which accounts for 33% of total sales in 2024 at its largest online store, central.co.th. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (33%)
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Central Top Stores
Central's flagship domain central.co.th generated revenues of US$762m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
central.co.thIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | central.co.th Central Department Store Co., Ltd. | 762 |
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- Identify top stores including their detailed revenue development
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Central Competitor Analysis & Similar Stores
lazada.co.th is the closest competitor to Central's largest online store central.co.th, with a similarity score of 98.6% in 2024. shopee.co.th is another key store with a high similarity score of 97.8%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similiar Stores
central.co.th
Mainlazada.co.th
98.6%shopee.co.th
97.8%Compare This Retailer With the Right Peers
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Central Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Central's largest online store central.co.th reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 0.5-1.0% in 2024, offering insight into user behavior.
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Conversion Rate
Average Order Value
Return Rate
Discount Rate
Central Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Central, the payment providers Cash on delivery (Cash on delivery), In store/POS (Cash on delivery) and Bank transfer/cash in advance (Bank transfer) are available at its largest online store, central.co.th. Shipping providers, on the other hand, vary significantly depending on the market. Overall, central.co.th offers Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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