Cdw Company & Revenue
Main Country Selling to
United StatesMain Category
ElectronicsRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Cdw Revenue & Forecast
Cdw Revenue, Sales & Forecast
- Cdw's e-commerce revenue reached US$631m in 2025.
- Cdw's annual sales changed +22% year over year in 2025.
- In 2024, Cdw's e-commerce revenue was US$518m.
Annual Revenue (GMV)
2025Forecast
2026Get Cdw's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Cdw's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesBenchmark Cdw Against Any Retailer
See where Cdw leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.
Discover Analyze & CompareCdw Monthly Sales & Revenue Development
- Cdw's monthly e-commerce sales reached US$61m in 10/26.
- Cdw's monthly sales changed +4% versus the previous month in 10/26.
- Across 2025, Cdw's e-commerce revenue totaled US$631m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
Line up Cdw's monthly trend against any retailer to see who is gaining.
Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
Compare with Other Retailers
Line up Cdw's monthly trend against any retailer to see who is gaining.
Discover Analyze & CompareCdw Top Stores by Revenue
- cdw.com is Cdw's largest store at US$631m in United States, a +22% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  cdw.com | US$631m | +22% |
Cdw has only one top store, so there are no other stores to compare it with in this table.
Cdw Sales by Country
The United States is Cdw's biggest market in 2025 at US$631m and a 100% share, ahead of the next largest markets.
Cdw Revenue Share by Country
- United States is Cdw's largest market at US$631m, a 100% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 100% | US$631m |
Cdw Competitors
Cdw's biggest store cdw.com, at US$631m GMV, is most similar to gamestop.com at a 96.4 Match Score, ahead of microsoft.com at 94.2 and garmin.com at 92.5.
Cdw Competitor Landscape
- gamestop.com is the store most similar to Cdw's biggest store at a 96.4 Match Score, with US$0.5bn GMV.
- microsoft.com ranks next as a similar store at a 94.2 Match Score and US$1.7bn GMV.
- garmin.com follows at a 92.5 Match Score and US$0.9bn GMV.
Cdw's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Cdw Competitors & Similar Stores
- gamestop.com tops the stores most similar to Cdw's biggest store at a 96.4 Match Score and a US$48 AOV.
- microsoft.com is a close alternative at a 94.2 Match Score and a US$92 AOV.
- garmin.com follows at a 92.5 Match Score and a US$104 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| cdw.com | US$631.1m | 2.2 | US$718 | |||
| 1. | 96% | US$459.8m | 2.2 | US$48 | ||
| 2. | 94% | US$1,720.6m | 2.3 | US$92 | ||
| 3. | 93% | US$872.1m | 1.8 | US$104 | ||
| 4. | 93% | US$1,109.6m | 2.2 | US$432 | ||
| 5. | 91% | US$490.1m | 2.0 | US$137 |
Cdw Customer Demographics
At cdw.com, Cdw's biggest store, 1% of shoppers fall in the 18-to-24 age group and 29% sit in the low income group.
Cdw Customers by Age & Income
- 1% of Cdw shoppers fall in the 18-to-24 customer age group.
- 29% of Cdw shoppers sit in the low income group.
- The age and income splits cover shoppers of cdw.com, Cdw's largest store.
Breakdown by Age Group
Breakdown by Income Group
Cdw Conversion Rate & Transaction KPIs
Cdw converts visits at a 3.4% conversion rate in 2025, generating 878,608 orders from 397,994 buyers at a 2.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Cdw Average Order Value
- Cdw's gross average order value (AOV) is US$866.31 in 2025.
- Discounts of US$106.41 and returns of US$76.52 took Cdw's net AOV to US$683.38 in 2025.
- After US$34.92 VAT, Cdw's final AOV was US$718.3 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Cdw Monthly Number of Orders
- Cdw recorded 78,207 orders in 10/26.
- Across 2025, Cdw recorded 878,608 orders in total.
Number of Orders
10/26Compare with Other Retailers
Line up Cdw's monthly number of orders trend against its competitors or any retailer of your choice.
Monthly Number of Orders (in Thousands)
Compare with Other Retailers
Line up Cdw's monthly number of orders trend against its competitors or any retailer of your choice.
Cdw Monthly Number of Buyers
- Cdw had 52,587 buyers in 10/26.
- Across 2025, 397,994 buyers shopped at Cdw.
Number of Buyers
10/26Track Monthly Momentum
Track Cdw's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
Track Cdw's full monthly history to spot momentum and seasonality.
Cdw Monthly Purchase Frequency
- Cdw shoppers ordered about 1.5 times in 10/26.
- Across 2025, each Cdw buyer placed 2.2 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
Line up Cdw's monthly purchase frequency against its competitors or any retailer of your choice.
Monthly Purchase Frequency
Compare with Other Retailers
Line up Cdw's monthly purchase frequency against its competitors or any retailer of your choice.
Cdw Monthly Gross AOV After Deductions
- Cdw's monthly gross AOV was US$781.08 in 10/26.
- For 2025, Cdw's gross AOV before deductions was US$866.31.
Gross AOV
10/26Track Monthly Momentum
Track Cdw's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Cdw's full monthly history to spot momentum and seasonality.
Cdw Marketplace 1P vs 3P Split
Cdw generated US$631m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Cdw GMV Composition Over Time
- Cdw's total GMV reached US$631m in 2025.
- Cdw's 1P net sales were US$600m, plus US$31m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Cdw Product Categories
Electronics is Cdw's biggest product category in 2025 at 73%, ahead of the next-largest categories in the full breakdown of what it sells.
Cdw Revenue Breakdown by Product Category
- Electronics is Cdw's largest product category at 73% of 2025 sales.
- Hobby & Leisure is Cdw's second-largest product category at 14% of 2025 sales.
- DIY is Cdw's third-largest product category at 13% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 73% | |||
| 2 | 14% | |||
| 3 | 13% |
See the Complete Cdw Profile
Every metric on this page plus markets, categories and shoppers in one view.
Discover Profiles
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.