Decathlon Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Decathlon Revenue & Turnover
Decathlon Annual Revenue & Growth by Year
Decathlon's annual sales amounted to US$5,286m in 2025. This represents a change of 10-15% from the previous year. Decathlon is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Decathlon Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Decathlon, revenues in February of 2026 were US$363m. This marks a change in monthly revenues of <0% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Decathlon Sales by Country & Market Shares
Decathlon's main market is France, where the retailer generated 25% of revenues in 2025. Decathlon engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Decathlon Revenue Split by Product Categories
Decathlon sales by product category provide a deeper look into its income structure. Decathlon's most significant category is Fashion, which accounts for 62% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (62%)
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Decathlon Customer Demographics and Shopper Insights
10% of the customers of decathlon.fr, the largest store of Decathlon, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 39% of the customers of decathlon.fr are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (10.0%)
Revenue Breakdown by Customer Income Groups
Low (39.0%)
Decathlon Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Decathlon's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Decathlon either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Decathlon's' 1P sales contributed 90% to total GMV, while the 3P GMV accounted for 10%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Decathlon Top Stores
Decathlon's flagship domain decathlon.fr generated revenues of US$1,318m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | decathlon.fr Decathlon France SAS | 1,318 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
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Decathlon Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Decathlon reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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