Decathlon Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Decathlon Revenue & Turnover
Decathlon Annual Revenue & Growth by Year
Decathlon's annual sales on its online store decathlon.fr amounted to US$1,125m in 2024. This represents a change of 0-5% from the previous year. Decathlon's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Decathlon Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Decathlon, revenues in June of 2025 were US$92m on its domain decathlon.fr. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Decathlon Sales by Country & Market Shares
Decathlon's main market is France, where its main online store, decathlon.fr, generated 100% of revenues in 2024. Decathlon engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Decathlon Revenue Split by Product Categories
Decathlon sales by product category provide a deeper look into its income structure. Decathlon's most significant category is Fashion, which accounts for 47% of total sales in 2024 at its largest online store, decathlon.fr. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (47%)
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Decathlon Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Decathlon's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Decathlon either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Decathlon's' 1P sales contributed 89% to total GMV, while the 3P GMV accounted for 11%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Decathlon Top Stores
Decathlon's flagship domain decathlon.fr generated revenues of US$1,125m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | decathlon.fr Decathlon France SAS | 1,125 |
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- Identify top stores including their detailed revenue development
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Decathlon Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Decathlon's largest online store decathlon.fr reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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