Dehner Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
poetschke.de

Annual Revenue

US$67m
2024

Global Rank

2,348
2024

Conversation Rate

1.5-2.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Dehner Revenue & Turnover

Dehner Annual Revenue & Growth by Year

Dehner's annual sales on its online store dehner.de amounted to US$67m in 2024. This represents a change of 0-5% from the previous year. Dehner's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$67m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (in Million US$)

2022
2023
67
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Dehner Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Dehner, revenues in May of 2025 were US$6m on its domain dehner.de. This marks a change in monthly revenues of 0-5% from April.

Revenue Current Month

US$6m
05/25

Growth from Previous Month

0-5%
04/25-05/25

Monthly eCommerce Revenue (in Million US$)

01-2025
02-2025
03-2025
04-2025
US$6m
05-2025

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Dehner Sales by Country & Market Shares

Dehner's main market is Germany, where its main online store, dehner.de, generated 100% of revenues in 2024. Dehner engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Dehner Revenue Split by Product Categories

Dehner sales by product category provide a deeper look into its income structure. Dehner's most significant category is DIY, which accounts for 66% of total sales in 2024 at its largest online store, dehner.de. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

DIY (66%)

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Dehner Top Stores

Dehner's flagship domain dehner.de generated revenues of US$67m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
dehner.de
Dehner Gartencenter GmbH & Co. KG
2021

2022

2023

2024

2025

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Dehner Competitor Analysis & Similar Stores

poetschke.de is the closest competitor to Dehner's largest online store dehner.de, with a similarity score of 99.3% in 2024. jalousiescout.de is another key store with a high similarity score of 99.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

dehner.de
Main
poetschke.de
99.3%
jalousiescout.de
99.0%

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Dehner Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Dehner's largest online store dehner.de reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.

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1.5-2.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Dehner Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Dehner, the payment providers PayPal (E-wallets) are available at its largest online store, dehner.de. Shipping providers, on the other hand, vary significantly depending on the market. Overall, dehner.de offers Self-collection / Click & collect.

Payment Provider

PayPal (E-wallets)

Shipping Provider

Self-collection / Click & collect

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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