Def Shop Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Def Shop Revenue & Turnover
Def Shop Annual Revenue & Growth by Year
Def Shop's annual sales amounted to US$75m in 2025. This represents a change of 5-10% from the previous year. Def Shop is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Def Shop Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Def Shop, revenues in January of 2026 were US$6m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Def Shop Sales by Country & Market Shares
Def Shop's main market is Germany, where the retailer generated 82% of revenues in 2025. Def Shop engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Def Shop Revenue Split by Product Categories
Def Shop sales by product category provide a deeper look into its income structure. Def Shop's most significant category is Fashion, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (100%)
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Def Shop Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Def Shop's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Def Shop either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Def Shop's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Def Shop Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Def Shop's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Def Shop's gross profit was US$26m, while its operating profit was US$50m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
2023Total Assets
2023Total Equity
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Def Shop Number of Employees
Def Shop had a headcount of 141 in 2023. Meanwhile approximately US$0.4m was generated per employee in 2023
Revenue per Employee (in Million US$)
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Def Shop Top Stores
Def Shop's flagship domain def-shop.com generated revenues of US$63m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
def-shop.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | def-shop.com DefShop GmbH | 63 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Def Shop Competitor Analysis & Similar Stores
fashionette.de is the closest competitor to Def Shop's largest online store def-shop.com, with a similarity score of 100.0% in 2025. vangraaf.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Def Shop Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Def Shop reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Def Shop Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Def Shop, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Def Shop offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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