Def Shop Company & Revenue
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Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Def Shop Revenue & Turnover
Def Shop Annual Revenue & Growth by Year
Def Shop's annual sales on its online store def-shop.com amounted to US$50m in 2024. This represents a change of <0% from the previous year. Def Shop's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Def Shop Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of ${retailer.displayName}, revenues in April of 2025 were US$4m on its domain def-shop.com. This marks a change in monthly revenues of 0-5% from March.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly eCommerce Revenue (in Million US$)
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Def Shop Sales by Country & Market Shares
Def Shop's main market is Germany, where its main online store, def-shop.com, generated 97% of revenues in 2024. Def Shop engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Def Shop Revenue Split by Product Categories
Def Shop sales by product category provide a deeper look into its income structure. Def Shop's most significant category is Fashion, which accounts for 100% of total sales in 2024 at its largest online store, def-shop.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (100%)
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Def Shop Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Def Shop's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Def Shop's gross profit was US$23m, while its operating profit was US$37m.
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Operating Profit
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2022Earnings per Share
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Def Shop Number of Employees
Def Shop had a headcount of 143 in 2022. Meanwhile approximately US$0.3m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Def Shop Top Stores
Def Shop's flagship domain def-shop.com generated revenues of US$50m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
def-shop.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | def-shop.com DefShop GmbH | 50 |
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Def Shop Competitor Analysis & Similar Stores
happy-size.de is the closest competitor to Def Shop's largest online store def-shop.com, with a similarity score of 100.0% in 2024. outletcity.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similiar Stores
def-shop.com
Mainhappy-size.de
100.0%outletcity.com
100.0%Compare This Retailer With the Right Peers
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Def Shop Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Def Shop's largest online store def-shop.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Conversion Rate
Average Order Value
Return Rate
Discount Rate
Def Shop Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Def Shop, the payment providers PayPal (E-wallets), Amazon Pay (E-wallets) and VISA (Cards) are available at its largest online store, def-shop.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, def-shop.com offers GLS and DHL.
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Shipping Provider
Shop Software
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