Decathlon Competitors

Decathlon's biggest store decathlon.fr, at US$1,516m GMV, is most similar to zalando.fr at a 93.0 Match Score, ahead of veepee.fr at 77.5 and vinted.fr at 76.7.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Decathlon Competitor Landscape

zalando.fr is the store most similar to Decathlon's biggest store at a 93.0 Match Score, with US$1.5bn GMV.
veepee.fr ranks next as a similar store at a 77.5 Match Score and US$2.6bn GMV.
vinted.fr follows at a 76.7 Match Score and US$3.0bn GMV.

Decathlon's Biggest Store vs 5 Closest Stores

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Total GMV 2025 (in US$ billion)

Top Decathlon Competitors & Similar Stores

zalando.fr tops the stores most similar to Decathlon's biggest store at a 93.0 Match Score and a US$61 AOV.
veepee.fr is a close alternative at a 77.5 Match Score and a US$81 AOV.
vinted.fr follows at a 76.7 Match Score and a US$137 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	decathlon.fr		US$1,515.7m	2.6	US$43
1.	zalando.fr	93%	US$1,453.7m	5.2	US$61
2.	veepee.fr	78%	US$2,599.2m	3.1	US$81
3.	vinted.fr	77%	US$3,038.1m	3.1	US$137
4.	auchan.fr	75%	US$1,579.8m	5.2	US$88
5.	shein.com	74%	US$66,543.6m	4.0	US$65