Hugo Boss Company & Revenue
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Hugo Boss Revenue & Turnover
Hugo Boss Annual Revenue & Growth by Year
Hugo Boss's annual sales on its online store hugoboss.com amounted to US$575m in 2024. This represents a change of 5-10% from the previous year. Hugo Boss's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
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eCommerce Revenue (in Million US$)
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Hugo Boss Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Hugo Boss, revenues in April of 2025 were US$41m on its domain hugoboss.com. This marks a change in monthly revenues of 0-5% from March.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
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Hugo Boss Sales by Country & Market Shares
Hugo Boss's main market is the United States, where its main online store, hugoboss.com, generated 20% of revenues in 2024. Hugo Boss engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Hugo Boss Revenue Split by Product Categories
Hugo Boss sales by product category provide a deeper look into its income structure. Hugo Boss's most significant category is Fashion, which accounts for 98% of total sales in 2024 at its largest online store, hugoboss.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (98%)
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Hugo Boss Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Hugo Boss's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Hugo Boss's gross profit was US$2,879m, while its operating profit was US$391m.
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Operating Profit
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2024Earnings per Share
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Hugo Boss Number of Employees
Hugo Boss had a headcount of 18,623 in 2024. Meanwhile approximately US$0.3m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Hugo Boss Top Stores
Hugo Boss's flagship domain hugoboss.com generated revenues of US$575m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | hugoboss.com Hugo Boss AG | 575 |
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Hugo Boss Competitor Analysis & Similar Stores
cos.com is the closest competitor to Hugo Boss's largest online store hugoboss.com, with a similarity score of 98.4% in 2024. tommy.com is another key store with a high similarity score of 98.4%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Hugo Boss Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Hugo Boss's largest online store hugoboss.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Hugo Boss Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Hugo Boss, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, hugoboss.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, hugoboss.com offers Self-collection / Click & collect and USPS (United States Postal Service).
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Shop Software
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