Iittala Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Iittala Revenue & Turnover
Iittala Annual Revenue & Growth by Year
Iittala's annual sales amounted to US$20m in 2025. This represents a change of 0-5% from the previous year. Iittala is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Iittala Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Iittala, revenues in February of 2026 were US$1m. This marks a change in monthly revenues of <0% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Iittala Sales by Country & Market Shares
Iittala's main market is Finland, where the retailer generated 55% of revenues in 2025. Iittala engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Iittala Revenue Split by Product Categories
Iittala sales by product category provide a deeper look into its income structure. Iittala's most significant category is Furniture & Homeware, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Furniture & Homeware (100%)
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Iittala Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Iittala's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Iittala either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Iittala's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Iittala Top Stores
Iittala's flagship domain iittala.com generated revenues of US$16m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
iittala.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | iittala.com Fiskars Finland AB | 16 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Iittala Competitor Analysis & Similar Stores
veke.fi is the closest competitor to Iittala's largest online store iittala.com, with a similarity score of 95.8% in 2025. sotka.fi is another key store with a high similarity score of 94.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
iittala.com
Mainveke.fi
95.8%sotka.fi
94.7%Compare This Retailer With the Right Peers
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Iittala Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Iittala reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Iittala Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Iittala, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Iittala offers Posti, Self-collection / Click & collect and PostNord.
Payment Provider
Shipping Provider
Shop Software
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