Iceland Company & Revenue
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Iceland Revenue & Turnover
Iceland Annual Revenue & Growth by Year
Iceland's annual sales on its online store iceland.co.uk amounted to US$341m in 2024. This represents a change of <0% from the previous year. Iceland's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
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eCommerce Revenue (in Million US$)
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Iceland Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of ${retailer.displayName}, revenues in April of 2025 were US$28m on its domain iceland.co.uk. This marks a change in monthly revenues of 0-5% from March.
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03/25-04/25Monthly eCommerce Revenue (in Million US$)
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Iceland Sales by Country & Market Shares
Iceland's main market is the United Kingdom, where its main online store, iceland.co.uk, generated 100% of revenues in 2024. Iceland engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Iceland Revenue Split by Product Categories
Iceland sales by product category provide a deeper look into its income structure. Iceland's most significant category is Grocery, which accounts for 39% of total sales in 2024 at its largest online store, iceland.co.uk. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Grocery (39%)
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Iceland Top Stores
Iceland's flagship domain iceland.co.uk generated revenues of US$341m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
iceland.co.ukIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | iceland.co.uk Iceland Foods, Ltd. | 341 |
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Iceland Competitor Analysis & Similar Stores
coop.co.uk is the closest competitor to Iceland's largest online store iceland.co.uk, with a similarity score of 97.5% in 2024. ocado.com is another key store with a high similarity score of 97.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similiar Stores
iceland.co.uk
Maincoop.co.uk
97.5%ocado.com
97.0%Compare This Retailer With the Right Peers
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Iceland Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Iceland's largest online store iceland.co.uk reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.5-5.0% in 2024, offering insight into user behavior.
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Conversion Rate
Average Order Value
Return Rate
Discount Rate
Iceland Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Iceland, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available at its largest online store, iceland.co.uk. Shipping providers, on the other hand, vary significantly depending on the market. Overall, iceland.co.uk offers UPS (United Parcel Service) and DHL.
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