Kakao Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Kakao Revenue & Turnover
Kakao Annual Revenue & Growth by Year
Kakao's annual sales on its online store kakao.com amounted to US$6,677m in 2024. This represents a change of 0-5% from the previous year. Kakao's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Kakao Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Kakao, revenues in July of 2025 were US$522m on its domain kakao.com. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Kakao Sales by Country & Market Shares
Kakao's main market is South Korea, where its main online store, kakao.com, generated 100% of revenues in 2024. Kakao engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Kakao Revenue Split by Product Categories
Kakao sales by product category provide a deeper look into its income structure. Kakao's most significant category is Fashion, which accounts for 39% of total sales in 2024 at its largest online store, kakao.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (39%)
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Kakao Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Kakao's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Kakao either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Kakao's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Kakao Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Kakao's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Kakao's gross profit was US$351m, while its operating profit was -US$123.5m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Kakao Number of Employees
Kakao had a headcount of 16,715 in 2024. Meanwhile approximately US$0.3m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Kakao Top Stores
Kakao's flagship domain kakao.com generated revenues of US$6,677m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | kakao.com Kakao Corporation | 6,677 |
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Kakao Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Kakao's largest online store kakao.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Kakao Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Kakao, the payment providers Bank transfer/cash in advance (Bank transfer), Credit cards not named (Cards) and Gift card (Other) are available at its largest online store, kakao.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, kakao.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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