Kakao Company & Revenue

Main Category
Main Country Selling to

Revenue (GMV)

US$6,677m
2024

Global Rank

85
2024

Conversion Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Kakao Revenue & Turnover

Kakao Annual Revenue & Growth by Year

Kakao's annual sales on its online store kakao.com amounted to US$6,677m in 2024. This represents a change of 0-5% from the previous year. Kakao's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$6,677m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
6,677
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Kakao Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Kakao, revenues in June of 2025 were US$517m on its domain kakao.com. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$517m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$517m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Kakao Sales by Country & Market Shares

Kakao's main market is South Korea, where its main online store, kakao.com, generated 100% of revenues in 2024. Kakao engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Kakao Revenue Split by Product Categories

Kakao sales by product category provide a deeper look into its income structure. Kakao's most significant category is Fashion, which accounts for 39% of total sales in 2024 at its largest online store, kakao.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (39%)

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Kakao Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Kakao's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Kakao either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Kakao's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.

3P Share

100%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
0%100%
2024
2025
1P Activity
3P Activity

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Kakao Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Kakao's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Kakao's gross profit was US$351m, while its operating profit was -US$123.5m.

Gross Profit

US$351m
2024

Operating Profit

-US$123.5m
2024

Net Income

2024

Earnings per Share

2024

Total Assets

2024

Total Equity

2024

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Kakao Number of Employees

Kakao had a headcount of 16,715 in 2024. Meanwhile approximately US$0.3m was generated per employee in 2024

Revenue per Employee (in Million US$)

2020
2021
2022
2023
US$0.3m
2024

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Kakao Top Stores

Kakao's flagship domain kakao.com generated revenues of US$6,677m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
kakao.com
Kakao Corporation
2021

2022

2023

2024

2025

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Kakao Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Kakao's largest online store kakao.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Kakao Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Kakao, the payment providers Bank transfer/cash in advance (Bank transfer), Credit cards not named (Cards) and Gift card (Other) are available at its largest online store, kakao.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, kakao.com offers Not communicated.

Payment Provider

Bank transfer/cash in advance (Bank transfer)

Shipping Provider

Not communicated

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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