Karen Millen's annual sales amounted to US$104m in 2025. This represents a change of 0-5% from the previous year. Karen Millen is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
US$104m
2025
Annual Growth Forecast
0-5%
25/26
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E-Commerce Revenue (GMV in Million US$)
2023
2024
1042025
2026
2027
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Karen Millen Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Karen Millen, revenues in March of 2026 were US$6m. This marks a change in monthly revenues of <0% from February.
Revenue Current Month (GMV)
US$6m
03/26
Growth from Previous Month
<0%
02/26-03/26
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Karen Millen's main market is the United Kingdom, where the retailer generated 63% of revenues in 2025. Karen Millen engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Karen Millen sales by product category provide a deeper look into its income structure. Karen Millen's most significant category is Fashion, which accounts for 90% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
2025
Fashion (90%)
Other categories (10%)
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10% of the customers of karenmillen.com, the largest store of Karen Millen, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 24% of the customers of karenmillen.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Karen Millen's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Karen Millen either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Karen Millen's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
0%
2025
3P Share Forecast
2026
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Analyzing transactions on Karen Millen reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.
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Payment and shipping options have a major impact on customer satisfaction. In the case of Karen Millen, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Karen Millen offers DPD.
Payment Provider
Mastercard (Cards)
Shipping Provider
DPD
Shop Software
SoftwareHidden Software Name
Version1.0.0
Updated11st of March 2050
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Breakdown of shop software usage including version