Naked Wines Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
wine.com

Revenue (GMV)

US$209m
2024

Global Rank

1,163
2024

Conversion Rate

5.0-5.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Naked Wines Revenue & Turnover

Naked Wines Annual Revenue & Growth by Year

Naked Wines's annual sales on its online store nakedwines.com amounted to US$209m in 2024. This represents a change of <0% from the previous year. Naked Wines's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$209m
2024

Annual Growth Forecast

<0%
24/25

E-Commerce Revenue (GMV in Million US$)

2022
2023
209
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Naked Wines Sales by Country & Market Shares

Naked Wines's main market is the United States, where its main online store, nakedwines.com, generated 100% of revenues in 2024. Naked Wines engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Naked Wines Revenue Split by Product Categories

Naked Wines sales by product category provide a deeper look into its income structure. Naked Wines's most significant category is Grocery, which accounts for 100% of total sales in 2024 at its largest online store, nakedwines.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Grocery (100%)

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Naked Wines Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Naked Wines's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Naked Wines either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Naked Wines's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Naked Wines Top Stores

Naked Wines's flagship domain nakedwines.com generated revenues of US$209m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
nakedwines.com
Nakedwines.com, Ltd.
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Naked Wines Competitor Analysis & Similar Stores

wine.com is the closest competitor to Naked Wines's largest online store nakedwines.com, with a similarity score of 100.0% in 2024. caskers.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

nakedwines.com
Main
wine.com
100.0%
caskers.com
100.0%

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Naked Wines Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Naked Wines's largest online store nakedwines.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 5.0-5.5% in 2024, offering insight into user behavior.

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5.0-5.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

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