Naver Company & Revenue

Main Category
Main Country Selling to

Revenue (GMV)

US$30,248m
2024

Global Rank

22
2024

Conversion Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Naver Revenue & Turnover

Naver Annual Revenue & Growth by Year

Naver's annual sales on its online store naver.com amounted to US$30,248m in 2024. This represents a change of 5-10% from the previous year. Naver's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$30,248m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
30,248
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Naver Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Naver, revenues in October of 2025 were US$2,713m on its domain naver.com. This marks a change in monthly revenues of 5-10% from September.

Revenue Current Month (GMV)

US$2,713m
10/25

Growth from Previous Month

5-10%
09/25-10/25

Monthly eCommerce Revenue (GMV in Million US$)

06-2025
07-2025
08-2025
09-2025
US$2,713m
10-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Naver Sales by Country & Market Shares

Naver's main market is South Korea, where its main online store, naver.com, generated 97% of revenues in 2024. Naver engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Naver Revenue Split by Product Categories

Naver sales by product category provide a deeper look into its income structure. Naver's most significant category is Fashion, which accounts for 34% of total sales in 2024 at its largest online store, naver.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (34%)

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Naver Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Naver's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Naver either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Naver's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.

3P Share

100%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
0%100%
2024
2025
1P Activity
3P Activity

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Naver Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Naver's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Naver's gross profit was US$1,510m, while its operating profit was US$1,474m.

Gross Profit

US$1,510m
2024

Operating Profit

US$1,474m
2024

Net Income

2024

Earnings per Share

2024

Total Assets

2024

Total Equity

2024

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Naver Number of Employees

Naver had a headcount of 4,390 in 2024. Meanwhile approximately US$2m was generated per employee in 2024

Revenue per Employee (in Million US$)

2020
2021
2022
2023
US$2m
2024

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Naver Top Stores

Naver's flagship domain naver.com generated revenues of US$30,248m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
naver.com
Naver Corporation
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Naver Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Naver's largest online store naver.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Naver Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Naver, the payment providers Not communicated (Other) are available at its largest online store, naver.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, naver.com offers Not communicated.

Payment Provider

Not communicated (Other)

Shipping Provider

Not communicated

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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