Nivea Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Nivea Revenue & Turnover
Nivea Annual Revenue & Growth by Year
Nivea's annual sales on its online store nivea.de amounted to US$24m in 2023. This represents a change of N/A from the previous year. Nivea's largest online store is expected to see a growth rate of N/A in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Nivea Sales by Country & Market Shares
Nivea's main market is Germany, where its main online store, nivea.de, generated 100% of revenues in 2023. Nivea engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Nivea Revenue Split by Product Categories
Nivea sales by product category provide a deeper look into its income structure. Nivea's most significant category is Care Products, which accounts for 100% of total sales in 2023 at its largest online store, nivea.de. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (100%)
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Nivea Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Nivea's largest online store nivea.de reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Nivea Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Nivea, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available at its largest online store, nivea.de. Shipping providers, on the other hand, vary significantly depending on the market. Overall, nivea.de offers DHL.
Payment Provider
Shipping Provider
Shop Software
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- Exhaustive list of all payment and shipping methods
- Breakdown of shop software usage including version
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