Nordictrack Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
rkguns.com

Revenue (GMV)

US$39m
2024

Global Rank

3,729
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Nordictrack Revenue & Turnover

Nordictrack Annual Revenue & Growth by Year

Nordictrack's annual sales amounted to US$39m in 2024. This represents a change of 15-20% from the previous year. Nordictrack is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$39m
2024

Annual Growth Forecast

10-15%
24/25

E-Commerce Revenue (GMV in Million US$)

2022
2023
39
2024
2025
2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Nordictrack Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Nordictrack, revenues in December of 2025 were US$5m. This marks a change in monthly revenues of 5-10% from November.

Revenue Current Month (GMV)

US$5m
12/25

Growth from Previous Month

5-10%
11/25-12/25

Monthly E-Commerce Revenue (GMV in Million US$)

08-2025
09-2025
10-2025
11-2025
US$5m
12-2025

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Nordictrack Sales by Country & Market Shares

Nordictrack's main market is the United States, where the retailer generated 100% of revenues in 2024. Nordictrack engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Nordictrack Revenue Split by Product Categories

Nordictrack sales by product category provide a deeper look into its income structure. Nordictrack's most significant category is Hobby & Leisure, which accounts for 100% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Hobby & Leisure (100%)

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Nordictrack Customer Demographics and Shopper Insights

6% of the customers of nordictrack.com, the largest store of Nordictrack, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 27% of the customers of nordictrack.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2024

18-24 (6.0%)

Revenue Breakdown by Customer Income Groups

2024

Low (27.0%)

Nordictrack Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Nordictrack's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Nordictrack either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Nordictrack's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Nordictrack Top Stores

Nordictrack's flagship domain nordictrack.com generated revenues of US$39m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
nordictrack.com
ICON Health & Fitness, Inc.
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Nordictrack Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Nordictrack reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Nordictrack Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Nordictrack, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Nordictrack offers USPS (United States Postal Service) and UPS (United Parcel Service).

Payment Provider

Mastercard (Cards)

Shipping Provider

USPS (United States Postal Service)

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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