eCommerce Industry in Germany
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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German eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The German eCommerce Market generated an eCommerce revenue of US$110,851m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the German eCommerce Market, monthly revenues in May of 2025 were US$9,263m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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German eCommerce: Product Categories
In the German eCommerce Market, Fashion is the largest category, contributing 25% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Fashion (25%)
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Top Shipping, Payment and Software Providers in German eCommerce
One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the German eCommerce Market, DHL is the shipping provider offered by most eCommerce retailers, PayPal (E-wallets) is the number one payment provider, and Shopware the leading provider of shop software.
Top Shipping Provider
Top Payment Provider
Top Shop Software Provider
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