E-Commerce Industry in Germany
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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German E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The German E-Commerce Market generated an e-commerce revenue of US$112,690m in 2024, reflecting an e-commerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the German E-Commerce Market, monthly revenues in November of 2025 were US$12,271m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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German E-Commerce: Product Categories
In the German E-Commerce Market, Fashion is the largest category, contributing 26% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Fashion (26%)
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Top Shipping, Payment and Software Providers in German E-Commerce
One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the German E-Commerce Market, DHL is the shipping provider offered by most e-commerce retailers, PayPal (E-wallets) is the number one payment provider, and Shopware the leading provider of shop software.
Top Shipping Provider
Top Payment Provider
Top Shop Software Provider
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