Not On The High Street Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Not On The High Street Revenue & Turnover
Not On The High Street Annual Revenue & Growth by Year
Not On The High Street's annual sales on its online store notonthehighstreet.com amounted to US$110m in 2024. This represents a change of <0% from the previous year. Not On The High Street's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Not On The High Street Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Not On The High Street, revenues in July of 2025 were US$8m on its domain notonthehighstreet.com. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Not On The High Street Sales by Country & Market Shares
Not On The High Street's main market is the United Kingdom, where its main online store, notonthehighstreet.com, generated 100% of revenues in 2024. Not On The High Street engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Not On The High Street Revenue Split by Product Categories
Not On The High Street sales by product category provide a deeper look into its income structure. Not On The High Street's most significant category is Fashion, which accounts for 42% of total sales in 2024 at its largest online store, notonthehighstreet.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (42%)
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Not On The High Street Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Not On The High Street's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Not On The High Street either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Not On The High Street's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Not On The High Street Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Not On The High Street's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Not On The High Street's gross profit was US$34m, while its operating profit was -US$13.4m.
Gross Profit
Operating Profit
Net Income
2022Earnings per Share
2022Total Assets
2022Total Equity
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Not On The High Street Number of Employees
Not On The High Street had a headcount of 198 in 2022. Meanwhile approximately US$0.2m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Not On The High Street Top Stores
Not On The High Street's flagship domain notonthehighstreet.com generated revenues of US$110m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | notonthehighstreet.com Notonthehighstreet Enterprises, Ltd. | 110 |
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Not On The High Street Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Not On The High Street's largest online store notonthehighstreet.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.5-4.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Not On The High Street Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Not On The High Street, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available at its largest online store, notonthehighstreet.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, notonthehighstreet.com offers Royal Mail.
Payment Provider
Shipping Provider
Shop Software
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