Nutrafol Company & Revenue
Main Country Selling to
United StatesMain Category
Care ProductsRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Nutrafol Revenue & Forecast
Nutrafol Revenue, Sales & Forecast
- Nutrafol's e-commerce revenue reached US$117m in 2025.
- Nutrafol's annual sales changed +29% year over year in 2025.
- In 2024, Nutrafol's e-commerce revenue was US$91m.
Annual Revenue (GMV)
2025Forecast
2026Get Nutrafol's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
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Discover Analyze & CompareNutrafol Monthly Sales & Revenue Development
- Nutrafol's monthly e-commerce sales reached US$10m in 10/26.
- Nutrafol's monthly sales changed +1% versus the previous month in 10/26.
- Across 2025, Nutrafol's e-commerce revenue totaled US$117m.
Revenue Current Month (GMV)
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareNutrafol Top Stores by Revenue
- nutrafol.com is Nutrafol's largest store at US$117m in United States, a +29% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  nutrafol.com | US$117m | +29% |
Nutrafol has only one top store, so there are no other stores to compare it with in this table.
Nutrafol Sales by Country
The United States is Nutrafol's biggest market in 2025 at US$115m and a 98% share, ahead of the next largest markets.
Nutrafol Revenue Share by Country
- United States is Nutrafol's largest market at US$115m, a 98% share, in 2025.
- Canada is Nutrafol's second-largest market at US$2m, a 2% share, in 2025.
- Worldwide is Nutrafol's third-largest market at US$0.6m, a 1% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 98% | US$115m | ||
| 2 | 2% | US$2m | ||
| 3 | 1% | US$0.6m |
Nutrafol Customer Demographics
At nutrafol.com, Nutrafol's biggest store, 7% of shoppers fall in the 18-to-24 age group and 30% sit in the low income group.
Nutrafol Customers by Age & Income
- 7% of Nutrafol shoppers fall in the 18-to-24 customer age group.
- 30% of Nutrafol shoppers sit in the low income group.
- The age and income splits cover shoppers of nutrafol.com, Nutrafol's largest store.
Breakdown by Age Group
Breakdown by Income Group
Nutrafol Conversion Rate & Transaction KPIs
Nutrafol converts visits at a 3.8% conversion rate in 2025, generating 877,030 orders from 382,753 buyers at a 2.3 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Nutrafol Average Order Value
- Nutrafol's gross average order value (AOV) is US$157.26 in 2025.
- Discounts of US$22.91 and returns of US$7.22 took Nutrafol's net AOV to US$127.14 in 2025.
- After US$6.49 VAT, Nutrafol's final AOV was US$133.63 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Nutrafol Monthly Number of Orders
- Nutrafol recorded 78,924 orders in 10/26.
- Across 2025, Nutrafol recorded 877,030 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Nutrafol Monthly Number of Buyers
- Nutrafol had 66,390 buyers in 10/26.
- Across 2025, 382,753 buyers shopped at Nutrafol.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Nutrafol Monthly Purchase Frequency
- Nutrafol shoppers ordered about 1.2 times in 10/26.
- Across 2025, each Nutrafol buyer placed 2.3 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Nutrafol Monthly Gross AOV After Deductions
- Nutrafol's monthly gross AOV was US$132.28 in 10/26.
- For 2025, Nutrafol's gross AOV before deductions was US$157.26.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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Nutrafol Product Categories
Care Products is Nutrafol's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.
Nutrafol Revenue Breakdown by Product Category
- Care Products is Nutrafol's largest product category at 100% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 100% |
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