Nykaa Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Nykaa Revenue & Turnover
Nykaa Annual Revenue & Growth by Year
Nykaa's annual sales on its online store nykaa.com amounted to US$1,191m in 2024. This represents a change of 20-25% from the previous year. Nykaa's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Nykaa Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Nykaa, revenues in June of 2025 were US$85m on its domain nykaa.com. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Nykaa Sales by Country & Market Shares
Nykaa's main market is India, where its main online store, nykaa.com, generated 100% of revenues in 2024. Nykaa engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Nykaa Revenue Split by Product Categories
Nykaa sales by product category provide a deeper look into its income structure. Nykaa's most significant category is Care Products, which accounts for 100% of total sales in 2024 at its largest online store, nykaa.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (100%)
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Nykaa Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Nykaa's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Nykaa either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Nykaa's' 1P sales contributed 46% to total GMV, while the 3P GMV accounted for 54%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Nykaa Top Stores
Nykaa's flagship domain nykaa.com generated revenues of US$1,191m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
nykaa.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | nykaa.com Nykaa E-Retail Pvt., Ltd. | 1,191 |
Identify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
- Wide-ranging revenue distribution on store level
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Nykaa Competitor Analysis & Similar Stores
skinkraft.com is the closest competitor to Nykaa's largest online store nykaa.com, with a similarity score of 100.0% in 2024. justherbs.in is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
nykaa.com
Mainskinkraft.com
100.0%justherbs.in
100.0%Compare This Retailer With the Right Peers
Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.
Nykaa Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Nykaa's largest online store nykaa.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Nykaa Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Nykaa, the payment providers Bank transfer/cash in advance (Bank transfer), Credit cards not named (Cards) and BHIM UPI (Bank transfer) are available at its largest online store, nykaa.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, nykaa.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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