Nykaa Company & Revenue

Nykaa's annual sales amounted to US$2,150m in 2025. This represents a change of 20-25% from the previous year. Nykaa is expected to see a growth rate of 10-15% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$2,150m

2025

Annual Growth Forecast

10-15%

25/26

E-Commerce Revenue (GMV in Million US$)

2023

2024

2,150

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Nykaa Sales by Country & Market Shares

Nykaa's main market is India, where the retailer generated 100% of revenues in 2025. Nykaa engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Nykaa Revenue Split by Product Categories

Nykaa sales by product category provide a deeper look into its income structure. Nykaa's most significant category is Fashion, which accounts for 62% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

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Nykaa Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Nykaa's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Nykaa either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Nykaa's 1P sales contributed 34% to total GMV, while the 3P GMV accounted for 66%.

3P Share

66%

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

34%66%

2025

2026

1P Activity

3P Activity

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Nykaa Top Stores

Nykaa's flagship domain nykaa.com generated revenues of US$1,409m in 2025. Forecasts expect a revenue change of 10-15% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

nykaa.com

Nykaa E-Retail Pvt., Ltd.

2022

2023

2024

2025

1,409

2026

Position

Store

nykaa.com

Nykaa E-Retail Pvt., Ltd.

2021

2022

2023

2024

2025

1,409

2026

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Position	Store	2025
1.	nykaa.com Nykaa E-Retail Pvt., Ltd.	1,409
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Nykaa - Other Retailers in the Market

Online stores such as myntra.com and meesho.com are part of the wider e-commerce landscape in which nykaa.com operates.

Overview of Retailers Across the Broader Market

nykaa.com

myntra.com

meesho.com

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Nykaa Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Nykaa reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2025, offering insight into user behavior.

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Conversion Rate

2.0-2.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Nykaa Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Nykaa, the payment providers Bank transfer/cash in advance (Bank transfer), Cash on delivery (Cash on delivery) and Paytm (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Nykaa offers Not communicated, Blue Dart and Delhivery.

Payment Provider

Bank transfer/cash in advance (Bank transfer)

Shipping Provider

Not communicated

Shop Software