Playstation Conversion Rate & Transaction KPIs

Playstation converts visits at a 3.3% conversion rate in 2025, generating 685,089,853 orders from 211,707,841 buyers at a 3.2 purchase frequency.

Conversion Rate

2025
3.3%

Number of Orders

2025
685,089,853

Number of Buyers

2025
211,707,841

Purchase Frequency

2025
3.2

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Playstation Average Order Value

  • Playstation's gross average order value (AOV) is US$25.37 in 2025.
  • Discounts of US$2.56 and returns of US$1.4 took Playstation's net AOV to US$21.42 in 2025.
  • After US$2.21 VAT, Playstation's final AOV was US$23.63 in 2025.

Average Order Value Calculation in 2025

US$25.37
US$2.56
US$1.4
US$21.42
US$2.21
US$23.63

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Playstation Monthly Number of Orders

  • Playstation recorded 58,108,759 orders in 10/26.
  • Across 2025, Playstation recorded 685,089,853 orders in total.

Number of Orders

10/26
58,108,759

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
58,109
10/26

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Playstation Monthly Number of Buyers

  • Playstation had 32,386,085 buyers in 10/26.
  • Across 2025, 211,707,841 buyers shopped at Playstation.

Number of Buyers

10/26
32,386,085

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
32,386
10/26

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Playstation Monthly Purchase Frequency

  • Playstation shoppers ordered about 1.8 times in 10/26.
  • Across 2025, each Playstation buyer placed 3.2 orders in total.

Purchase Frequency

10/26
1.8

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.8
10/26

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Playstation Monthly Gross AOV After Deductions

  • Playstation's monthly gross AOV was US$26.27 in 10/26.
  • For 2025, Playstation's gross AOV before deductions was US$25.37.

Gross AOV

10/26
US$26.27

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$26.27
10/26

Track Monthly Momentum

Track Playstation's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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