Ripcurl Company & Revenue

Main Country Selling to

Australia

Main Category

Fashion

Revenue (GMV)

2025
US$30m

Global Rank

2025
4,477

Growth

2025 / 2024
+5%

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Ripcurl Revenue & Forecast

Ripcurl Revenue, Sales & Forecast

  • Ripcurl's e-commerce revenue reached US$30m in 2025.
  • Ripcurl's annual sales changed +5% year over year in 2025.
  • In 2024, Ripcurl's e-commerce revenue was US$29m.

Annual Revenue (GMV)

2025
US$30m
+5%

E-Commerce Revenue (GMV in Million US$)

2023
29
2024
30
2025
2026
2027

Forecast

2026

Get Ripcurl's full revenue forecast in Profiles to size future demand and plan ahead.

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Ripcurl Monthly Sales & Revenue Development

  • Ripcurl's monthly e-commerce sales reached US$0.4m in 10/26.
  • Ripcurl's monthly sales changed +25% versus the previous month in 10/26.
  • Across 2025, Ripcurl's e-commerce revenue totaled US$30m.

Revenue Current Month (GMV)

10/26
US$0.4m
+25%

E-Commerce Revenue (GMV in Million US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
0.4
10/26

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Ripcurl Top Stores by Revenue

  • ripcurl.com is Ripcurl's largest store at US$23m in Australia, a +23% change versus 2024.
  • ripcurlargentina.com is Ripcurl's second-largest store at US$4m in Argentina in 2025.
  • ripcurl.com.br is Ripcurl's third-largest store at US$3m in Brazil in 2025.
#StoreMain MarketGMV 2025Growth 24/25
1.
ripcurl.com faviconripcurl.com
US$23m+23%
2.
ripcurlargentina.com faviconripcurlargentina.com
US$4m-8%
3.
ripcurl.com.br faviconripcurl.com.br
US$3m+8%
4.
ripcurl.cl faviconripcurl.cl
US$0.6m+1%
5.
ripcurl.jp faviconripcurl.jp
US$0.1m-50%

Ripcurl Sales by Country

Australia is Ripcurl's biggest market in 2025 at US$10m and a 31% share, ahead of the next largest markets.

Biggest Market

31%

2nd Biggest Market

18%

3rd Biggest Market

12%

Ripcurl Revenue Share by Country

  • Australia is Ripcurl's largest market at US$10m, a 31% share, in 2025.
  • United States is Ripcurl's second-largest market at US$6m, a 18% share, in 2025.
  • Argentina is Ripcurl's third-largest market at US$4m, a 12% share, in 2025.
  • Brazil is Ripcurl's fourth-largest market at US$3m, a 10% share, in 2025.
  • United Kingdom is Ripcurl's fifth-largest market at US$2m, a 6% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
31%US$10m
2
18%US$6m
3
12%US$4m
4
10%US$3m
5
6%US$2m

Ripcurl Competitors

Ripcurl's biggest store ripcurl.com, at US$23m GMV, is most similar to cottonon.com at a 97.5 Match Score, ahead of charcoalclothing.com.au at 96.1 and citybeach.com at 95.6.

Ripcurl Competitor Landscape

  • cottonon.com is the store most similar to Ripcurl's biggest store at a 97.5 Match Score, with US$0.5bn GMV.
  • charcoalclothing.com.au ranks next as a similar store at a 96.1 Match Score and US$0.0bn GMV.
  • citybeach.com follows at a 95.6 Match Score and US$0.1bn GMV.

Ripcurl's Biggest Store vs 5 Closest Stores

Match Score
100%
90%
80%
70%
60%
50%
40%
-0.1
0
0.1
0.2
0.3
0.4
0.5
0.6

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Top Ripcurl Competitors & Similar Stores

  • cottonon.com tops the stores most similar to Ripcurl's biggest store at a 97.5 Match Score and a US$52 AOV.
  • charcoalclothing.com.au is a close alternative at a 96.1 Match Score and a US$154 AOV.
  • citybeach.com follows at a 95.6 Match Score and a US$144 AOV.

Compare Now

Tick stores, then compare them side by side.

Compare #StoreMatch ScoreGMV 2025Purchase Freq. 2025AOV 2025
ripcurl.com
US$23.0m2.3US$159
1.
98%
US$462.0m2.2US$52
2.
charcoalclothing.com.au
96%
US$20.0m2.2US$154
3.
96%
US$127.4m2.7US$144
4.
incu.com
96%
US$35.6m2.2US$155
5.
96%
US$22.3m2.2US$149

Ripcurl Conversion Rate & Transaction KPIs

Ripcurl converts visits at a 2.5% conversion rate in 2025, generating 201,570 orders from 87,915 buyers at a N/A purchase frequency.

Conversion Rate

2025
2.5%

Number of Orders

2025
201,570

Number of Buyers

2025
87,915

Ripcurl Average Order Value

  • Ripcurl's gross average order value (AOV) is US$191.07 in 2025.
  • Discounts of US$27.4 and returns of US$30.18 took Ripcurl's net AOV to US$133.49 in 2025.
  • After US$17.31 VAT, Ripcurl's final AOV was US$150.8 in 2025.

Average Order Value Calculation in 2025

US$191.07
US$27.4
US$30.18
US$133.49
US$17.31
US$150.8

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Ripcurl Monthly Number of Orders

  • Ripcurl recorded 19,168 orders in 10/26.
  • Across 2025, Ripcurl recorded 201,570 orders in total.

Number of Orders

10/26
19,168

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
19
10/26

Compare with Other Retailers

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Ripcurl Monthly Number of Buyers

  • Ripcurl had 14,081 buyers in 10/26.
  • Across 2025, 87,915 buyers shopped at Ripcurl.

Number of Buyers

10/26
14,081

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
14
10/26

Track Monthly Momentum

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Ripcurl Monthly Purchase Frequency

  • Ripcurl shoppers ordered about 1.4 times in 10/26.

Purchase Frequency

10/26
1.4

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.4
10/26

Compare with Other Retailers

Line up Ripcurl's monthly purchase frequency against its competitors or any retailer of your choice.

Ripcurl Monthly Gross AOV After Deductions

  • Ripcurl's monthly gross AOV was US$21.63 in 10/26.
  • For 2025, Ripcurl's gross AOV before deductions was US$191.07.

Gross AOV

10/26
US$21.63

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$21.63
10/26

Track Monthly Momentum

Track Ripcurl's full monthly history to spot momentum and seasonality.

Ripcurl Product Categories

Fashion is Ripcurl's biggest product category in 2025 at 97%, ahead of the next-largest categories in the full breakdown of what it sells.

Ripcurl Revenue Breakdown by Product Category

  • Fashion is Ripcurl's largest product category at 97% of 2025 sales.
  • Furniture & Homeware is Ripcurl's second-largest product category at 3% of 2025 sales.

Revenue Share by Category in 2025

#CategoryShare 2025Further Breakdown
1
97%
2
3%

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