Rockauto Company & Revenue

Main Country Selling to

United States

Main Category

DIY

Revenue (GMV)

2025

US$68m

Global Rank

2025

2,509

Growth

2025 / 2024

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Rockauto Revenue & Forecast

Rockauto Revenue, Sales & Forecast

Rockauto's e-commerce revenue reached US$68m in 2025.
Rockauto's annual sales changed 0% year over year in 2025.
In 2024, Rockauto's e-commerce revenue was US$68m.

Annual Revenue (GMV)

2025

US$68m

Forecast

2026

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E-Commerce Revenue (GMV in Million US$)

2023

2024

2025

2026

2027

Forecast

2026

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Benchmark Rockauto Against Any Retailer

See where Rockauto leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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Rockauto Monthly Sales & Revenue Development

Rockauto's monthly e-commerce sales reached US$6m in 10/26.
Rockauto's monthly sales changed +1% versus the previous month in 10/26.
Across 2025, Rockauto's e-commerce revenue totaled US$68m.

Revenue Current Month (GMV)

10/26

US$6m

+1%

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E-Commerce Revenue (GMV in Million US$)

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10/26

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Rockauto Top Stores by Revenue

rockauto.com is Rockauto's largest store at US$68m in United States, a 0% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	rockauto.com	United States	US$68m	0%

Rockauto has only one top store, so there are no other stores to compare it with in this table.

Rockauto Sales by Country

The United States is Rockauto's biggest market in 2025 at US$58m and a 86% share, ahead of the next largest markets.

Biggest Market

86%

United States

2nd Biggest Market

10%

Canada

3rd Biggest Market

Mexico

Rockauto Revenue Share by Country

United States is Rockauto's largest market at US$58m, a 86% share, in 2025.
Canada is Rockauto's second-largest market at US$7m, a 10% share, in 2025.
Mexico is Rockauto's third-largest market at US$1m, a 2% share, in 2025.
Germany is Rockauto's fourth-largest market at US$0.3m, a 0% share, in 2025.
Australia is Rockauto's fifth-largest market at US$0.2m, a 0% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United States	86%	US$58m
2	Canada	10%	US$7m
3	Mexico	2%	US$1m
4	Germany	0%	US$0.3m
5	Australia	0%	US$0.2m

Rockauto Competitors

Rockauto's biggest store rockauto.com, at US$68m GMV, is most similar to car-part.com at a 100.0 Match Score, ahead of hondapartsnow.com at 100.0 and ecstuning.com at 100.0.

Rockauto Competitor Landscape

car-part.com is the store most similar to Rockauto's biggest store at a 100.0 Match Score, with US$0.1bn GMV.
hondapartsnow.com ranks next as a similar store at a 100.0 Match Score and US$0.1bn GMV.
ecstuning.com follows at a 100.0 Match Score and US$0.1bn GMV.

Rockauto's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

0.4

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Top Rockauto Competitors & Similar Stores

car-part.com tops the stores most similar to Rockauto's biggest store at a 100.0 Match Score and a US$341 AOV.
hondapartsnow.com is a close alternative at a 100.0 Match Score and a US$332 AOV.
ecstuning.com follows at a 100.0 Match Score and a US$174 AOV.

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Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	rockauto.com		US$67.6m	1.7	US$138
1.	car-part.com	100%	US$56.6m	1.7	US$341
2.	hondapartsnow.com	100%	US$85.4m	1.7	US$332
3.	ecstuning.com	100%	US$118.3m	1.7	US$174
4.	holley.com	100%	US$296.6m	1.7	US$344
5.	fordpartsgiant.com	100%	US$53.1m	1.7	US$345

Rockauto Customer Demographics

At rockauto.com, Rockauto's biggest store, 14% of shoppers fall in the 18-to-24 age group and 35% sit in the low income group.

Rockauto Customers by Age & Income

14% of Rockauto shoppers fall in the 18-to-24 customer age group.
35% of Rockauto shoppers sit in the low income group.
The age and income splits cover shoppers of rockauto.com, Rockauto's largest store.

Breakdown by Age Group

Breakdown by Income Group

Rockauto Conversion Rate & Transaction KPIs

Rockauto converts visits at a 1.9% conversion rate in 2025, generating 491,949 orders from 287,362 buyers at a 1.7 purchase frequency.

Conversion Rate

2025

1.9%

Number of Orders

2025

491,949

Number of Buyers

2025

287,362

Purchase Frequency

2025

1.7

Rockauto Average Order Value

Rockauto's gross average order value (AOV) is US$167.54 in 2025.
Discounts of US$14.95 and returns of US$22.17 took Rockauto's net AOV to US$130.43 in 2025.
After US$7.08 VAT, Rockauto's final AOV was US$137.51 in 2025.

Average Order Value Calculation in 2025

US$167.54

US$14.95

US$22.17

US$130.43

US$7.08

US$137.51

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Rockauto Monthly Number of Orders

Rockauto recorded 43,066 orders in 10/26.
Across 2025, Rockauto recorded 491,949 orders in total.

Number of Orders

10/26

43,066

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Monthly Number of Orders (in Thousands)

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10/26

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Rockauto Monthly Number of Buyers

Rockauto had 35,865 buyers in 10/26.
Across 2025, 287,362 buyers shopped at Rockauto.

Number of Buyers

10/26

35,865

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Monthly Number of Buyers (in Thousands)

11/25

12/25

01/26

02/26

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08/26

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10/26

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Rockauto Monthly Purchase Frequency

Rockauto shoppers ordered about 1.2 times in 10/26.
Across 2025, each Rockauto buyer placed 1.7 orders in total.

Purchase Frequency

10/26

1.2

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Monthly Purchase Frequency

11/25

12/25

01/26

02/26

03/26

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09/26

1.2

10/26

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Rockauto Monthly Gross AOV After Deductions

Rockauto's monthly gross AOV was US$141.35 in 10/26.
For 2025, Rockauto's gross AOV before deductions was US$167.54.

Gross AOV

10/26

US$141.35

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Monthly Gross AOV After Deductions (in US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

US$141.35

10/26

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Rockauto Marketplace 1P vs 3P Split

Rockauto generated US$68m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.

Rockauto GMV Composition Over Time

Rockauto's total GMV reached US$68m in 2025.
Rockauto's 1P net sales were US$64m, plus US$3m VAT on 1P, in 2025.

E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

US$68m

2025

2026

2027

1P Net Sales

VAT on 1P

Making 1P, 3P and Hybrid Comparable

Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.