Tiktok Shop Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Tiktok Shop Revenue & Turnover
Tiktok Shop Annual Revenue & Growth by Year
Tiktok Shop's annual sales on its online store tiktok.com amounted to US$33,200m in 2024. This represents a change of 65-70% from the previous year. Tiktok Shop's largest online store is expected to see a growth rate of 30-35% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tiktok Shop Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Tiktok Shop, revenues in July of 2025 were US$3,762m on its domain tiktok.com. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tiktok Shop Sales by Country & Market Shares
Tiktok Shop's main market is the United States, where its main online store, tiktok.com, generated 26% of revenues in 2024. Tiktok Shop engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Tiktok Shop Revenue Split by Product Categories
Tiktok Shop sales by product category provide a deeper look into its income structure. Tiktok Shop's most significant category is Care Products, which accounts for 42% of total sales in 2024 at its largest online store, tiktok.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (42%)
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Tiktok Shop Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Tiktok Shop's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Tiktok Shop either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Tiktok Shop's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Tiktok Shop Top Stores
Tiktok Shop's flagship domain tiktok.com generated revenues of US$33,200m in 2024. Forecasts expect a revenue change of 30-35% in the coming year.
Top Online Stores by Net Sales (in Million US$)
tiktok.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | tiktok.com ByteDance, Ltd. | 33,200 |
Identify Top Stores with Full Revenue Breakdown
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Tiktok Shop Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Tiktok Shop's largest online store tiktok.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Tiktok Shop Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Tiktok Shop, the payment providers Not communicated (Other) are available at its largest online store, tiktok.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, tiktok.com offers Kerry Express, Flash Express and J&T Express.
Payment Provider
Shipping Provider
Shop Software
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