Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Tiktok Shop's annual sales on its online store tiktok.com amounted to US$33,200m in 2024. This represents a change of 65-70% from the previous year. Tiktok Shop's largest online store is expected to see a growth rate of 30-35% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Tiktok Shop, revenues in June of 2025 were US$3,734m on its domain tiktok.com. This marks a change in monthly revenues of 0-5% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tiktok Shop sales by product category provide a deeper look into its income structure. Tiktok Shop's most significant category is Care Products, which accounts for 42% of total sales in 2024 at its largest online store, tiktok.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (42%)
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Tiktok Shop's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Tiktok Shop either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Tiktok Shop's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Tiktok Shop's flagship domain tiktok.com generated revenues of US$33,200m in 2024. Forecasts expect a revenue change of 30-35% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
---|---|---|---|---|---|---|---|
1. | tiktok.com ByteDance, Ltd. | 33,200 |
Analyzing transactions on Tiktok Shop's largest online store tiktok.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Payment and shipping options have a major impact on customer satisfaction. In the case of Tiktok Shop, the payment providers Not communicated (Other) are available at its largest online store, tiktok.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, tiktok.com offers Kerry Express, Flash Express and J&T Express.
Payment Provider
Shipping Provider
Shop Software
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