Mercado Libre Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$10,144m
2024

Global Rank

58
2024

Conversion Rate

1.0-1.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Mercado Libre Revenue & Turnover

Mercado Libre Annual Revenue & Growth by Year

Mercado Libre's annual sales on its online store mercadolibre.com.mx amounted to US$10,144m in 2024. This represents a change of 15-20% from the previous year. Mercado Libre's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$10,144m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
10,144
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Mercado Libre Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Mercado Libre, revenues in June of 2025 were US$791m on its domain mercadolibre.com.mx. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$791m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$791m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Mercado Libre Sales by Country & Market Shares

Mercado Libre's main market is Mexico, where its main online store, mercadolibre.com.mx, generated 100% of revenues in 2024. Mercado Libre engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Mercado Libre Revenue Split by Product Categories

Mercado Libre sales by product category provide a deeper look into its income structure. Mercado Libre's most significant category is Electronics, which accounts for 24% of total sales in 2024 at its largest online store, mercadolibre.com.mx. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Electronics (24%)

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Mercado Libre Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Mercado Libre's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Mercado Libre either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Mercado Libre's' 1P sales contributed 5% to total GMV, while the 3P GMV accounted for 95%.

3P Share

95%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
5%95%
2024
2025
1P Activity
3P Activity

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Mercado Libre Top Stores

Mercado Libre's flagship domain mercadolibre.com.mx generated revenues of US$10,144m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
mercadolibre.com.mx
DeRemate.com de México S. de R.L. de C.V.
2021

2022

2023

2024

2025

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Mercado Libre Competitor Analysis & Similar Stores

bodegaaurrera.com.mx is the closest competitor to Mercado Libre's largest online store mercadolibre.com.mx, with a similarity score of 99.7% in 2024. coppel.com is another key store with a high similarity score of 99.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

mercadolibre.com.mx
Main

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Mercado Libre Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Mercado Libre's largest online store mercadolibre.com.mx reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.0-1.5% in 2024, offering insight into user behavior.

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1.0-1.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Mercado Libre Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Mercado Libre, the payment providers Bank transfer/cash in advance (Bank transfer), MercadoPago (E-wallets) and Credit cards not named (Cards) are available at its largest online store, mercadolibre.com.mx. Shipping providers, on the other hand, vary significantly depending on the market. Overall, mercadolibre.com.mx offers Not communicated.

Payment Provider

Bank transfer/cash in advance (Bank transfer)

Shipping Provider

Not communicated

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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