The Problem

Every Engagement Rebuilds Its Own Fact Base

Each strategy needs a market size, a competitor map and a trend line before it can recommend anything. Building that fact base from scratch burns scoping time, and a client who disputes the number stalls the work before the strategy starts.

The data you already have, next to the data ECDB adds

What That Costs an Engagement

Without ECDB

Scoping Weeks Spent on Collecting Data

Public sources disagree with each other and reconciliation eats time.

With ECDB

Scoping Time Spent on Insight

Market data arrives ready to use, so the hours are spent effectively.

Without ECDB

Engagement Stalled on Whose Number Is Right

A market size the client already disputes needs an external source.

With ECDB

Engagement Moves on One Agreed Number

An external, consistent market size settles the debate.

Without ECDB

Nothing Compounds Between Engagements

Each project rebuilds its own fact base.

With ECDB

Knowledge Builds Across Engagements

What you learn on one account carries into the next.

Our Solution

One Documented Model, Reused Across Engagements

Because ECDB is independent of the client and of the competitors it covers, a figure from it shifts the conversation from whose number is right to what to do about it.

The question you start with, and the data dimensions ECDB adds to answer it

Same Method for Every Engagement

A fact base built for one client works unmodified for the next, no rebuilding the foundation each time.

Defensible in the Steering Committee

Methodology is documented and consistent, not assembled ad hoc for a single deck the night before.

Coverage Before the Proposal Lands

100+ countries and 18,000+ categories are already modeled, so scoping starts with data, not with a research plan.

Example Use Cases

Start With the Question Closest to Your Job

These are the questions consulting teams most often ask. Each one is a worked example on a real market and category, and each one combines two of the four datasets above.

Market Entry Study
Example Sweden Furniture & Home

Is the Market Big Enough Before the Client Commits Budget?

"Is this market big enough, and who already owns it, before the client commits budget to entering it?"
  • The market is big enough to justify entry. The top six stores alone sell more than €900 million in Furniture & Home online, before counting the rest of the field. Your client is looking at a substantial category.
  • IKEA owns the top, and that shapes the entry route. It sells almost four times as much as the next store, so a head-on challenge needs heavy investment. Your recommendation can steer the client toward the mid-field instead.
  • The specialists are the fastest way in. Jysk, Mio and Nordic Nest rely almost entirely on the category and sit close together in size. They are the rivals your client can realistically match, and also its most likely partners or acquisition targets.
  • One ranking turns the study into a recommendation the client can check.
Draws On
  • Who SellsRetailers
  • WhatBrands
  • WhereMarkets
  • To WhomShoppers(not used)

Furniture & Home GMV, Sweden 2025

in million EUR

Ranking of the top six furniture and home stores in Sweden by GMV in 2025

Source: ECDB, modeled data. Store level GMV attributed to the Furniture & Home category, Sweden, 2025, with the share of each store’s total GMV this represents. Rank in the Sweden category ranking, with global rank in brackets. Not a complete ranking.

Built for Teams at Consultancies Like These
  • McKinsey
  • BCG
  • Roland Berger
  • Simon-Kucher
  • Accenture
  • Oliver Wyman
  • Kearney
Success Stories

Same Job. Same Reporting Line. Same Problem.

Three consulting teams describing what changed once engagements ran on one consistent, independent fact base.

Boutique Strategy Consultant

DACH

An external source changed the conversation from whose number is right to what do we do about it.

Partner
Before
Client engagements often stalled on disagreements about whose market estimate to use.
What Changed
One external, documented data source used from kickoff through final recommendation.
Result
Engagements moved from data debates to strategy work roughly a week earlier.

Global Management Consultancy

Europe

Our retail practice stopped rebuilding the same market model for every proposal.

Associate Partner, Retail & Consumer
Before
Each proposal and engagement team built its own market sizing with different results.
What Changed
A shared fact base on one method, reused across proposals and engagements.
Result
Proposal scoping time dropped, and figures stayed consistent across every deliverable.

E-Commerce Specialist Consultancy

Benelux

Clients expect us to know their market better than they do. Now we can show it on the first day.

Managing Director
Before
Discovery phases spent the first weeks gathering market data.
What Changed
Engagement figures pulled into the kickoff deck before the first client meeting.
Result
Shorter discovery phases, and a first steering committee that went straight to strategy.

Bring Your Own Figures to the Demo.

Tell us which market, category and client question you're working on. We'll build the views for that case live in the meeting, so you leave with numbers you can put into your next proposal.

Book a Demo

Frequently Asked Questions

Ready to Unlock the Full Power of ECDB?

Book a demo to see how ECDB's market intelligence can support your business.