The Problem

Every Number in the Data Room Comes From the Company Being Assessed

Management provides the market sizing, the growth story and the competitive positioning in the same deck as the numbers being diligenced. An external check is not optional when the deal depends on the market being as claimed.

The data you already have, next to the data ECDB adds

What That Costs a Deal

Without ECDB

Market Size Taken on Faith

The number the whole model rests on comes from the company itself.

With ECDB

Market Size Independently Checked

The number is tested against an external, consistent market estimate.

Without ECDB

Growth Story Checked Too Late

A slowing category shows up in the numbers a year after it should have.

With ECDB

Growth Story Verified in Time

A slowing category shows up in monthly data.

Without ECDB

Portfolio Companies Monitored Inconsistently

Every company is tracked with a different source. Results don't compare.

With ECDB

Portfolio Companies Monitored Consistently

Every company is measured with the same source and results compare.

Our Solution

Independent Market Sizing, Before and After the Deal

Because the data comes from outside the target company, the same figures used in diligence keep working after close, as an ongoing check on the plan the deal was built on.

The question you start with, and the data dimensions ECDB adds to answer it

Same Source Pre- and Post-Close

The diligence baseline becomes the monitoring baseline, no re-basing when the deal moves.

One Method Across the Portfolio

Every portfolio company's market is measured the same way, so results are comparable across the fund.

Independent of the Target

Modeled from the market side, not sourced from the company being assessed, so it survives being checked.

Example Use Cases

Start With the Question Closest to Your Job

These are the questions investment and finance teams most often ask. Each one is a worked example on a real market and category, and each one combines two of the four datasets above.

Market Sizing for Diligence
Example Portugal Apparel

Check the Growth Story Behind the Deal Before You Sign

"Management's deck says this category grows 15% a year. Before we sign, we need to know whether the market really supports that."
  • The market grows at about a third of the deck's pace. Online Apparel in Portugal has grown at a single-digit rate every year. Against that benchmark, the 15% in the deck stands out as an outlier.
  • The latest data confirms the gap. Monthly growth has picked up through 2026 and reached 7.1% in July, the fastest month so far. That's still less than half the deck's rate, and it's the most current check you can run before close.
  • A 15% plan only works if the target takes share fast. Ask management to show where that share comes from: which competitors it wins from and which buyers it brings over.
  • Until management can show that, price the deal on the market rate. A valuation built on the market's pace keeps the fund from paying for growth that rests on the deck alone.
Draws On
  • Who SellsRetailers(not used)
  • WhatBrands
  • WhereMarkets
  • To WhomShoppers(not used)

Online Apparel Growth, Portugal

Year-on-Year (YOY)

Line chart of year-over-year online apparel growth in Portugal from 2023 to 2026

Monthly Year-on-Year Growth Provides a Real-Time Picture

in %

Bar chart of monthly year-on-year growth in 2026

Source: ECDB, modeled data. Online market revenue growth for Apparel, Portugal, year on year, 2023 to 2026. 2026 is a forecast and subject to change. Monthly growth compares each month to the same month a year earlier. Monthly figures are revised as new inputs become available. Management deck figure for illustration.

Built for Investment and Finance Teams at Firms Like These
  • KKR
  • Rothschild
  • L Catterton
  • EQT
  • Permira
  • Bain Capital
  • Carlyle
  • Apax
Success Stories

Same Job. Same Reporting Line. Same Problem.

Three investment teams describing what changed once market and competitive checks came from outside the target.

Mid-Market Private Equity Fund

Europe

We stopped taking the management deck's market slide at face value. Now it's the first thing we check.

Investment Director
Before
Market sizing in diligence relied on figures provided by the target.
What Changed
An independent market size and growth check run as a standard diligence step.
Result
Two deals had their valuation case revised before signing.

Growth Equity Firm

DACH & Nordics

Portfolio reviews used to be four different spreadsheets. Now it's one dashboard on one method.

Portfolio Operations Lead
Before
Each portfolio company reported market context differently, making quarter-over-quarter comparison unreliable.
What Changed
A standing monitoring dashboard tracking figures for every portfolio company.
Result
Underperformance against category is now flagged within the quarter it happens.

Corporate M&A Team, Consumer Sector

Global

Independent competitive positioning gave us leverage in a price negotiation we didn't expect to have.

Head of Corporate Development
Before
Competitive position claims in target pitches were taken largely on trust.
What Changed
An independent ranking check on every target's claimed category position.
Result
One overstated market position claim was caught and factored into the final offer.

Bring Your Own Numbers to the Demo.

Tell us which market and category sit behind the deal you're assessing. We'll build the views for that case live in the meeting, so you leave with a market check you can put straight into your investment memo.

Book a Demo

Frequently Asked Questions

Ready to Unlock the Full Power of ECDB?

Book a demo to see how ECDB's market intelligence can support your business.