The Short Version

Your View of the Market Stops at Your Own Checkout

What competitors sell, how fast they grow and who takes the market's growth stays out of view.

One Method for Every Store You Compete With

Your store sits in one table with everyone you compete against.

Example Use Cases

Answers You Can Take to the Board Meeting

Four worked examples from the retail side.

Success Stories

Retail Teams Already Run Their Reporting on It

Three retail teams on what changed once data came from one external source.

The Problem

You See Your Own Sell-Out, Not the Competitor Set Around You

Internal systems show what you sold. They say nothing about the market around you. Estimating competitor performance from job postings and press releases is not measurement.

The data you already have, next to the data ECDB adds

What the Blind Spot Costs You

Without ECDB

Expansion Decided on Gut Feel

Market entry gets picked by hearsay, not by measured demand.

With ECDB

Expansion Decided on Measured Demand

Market entry follows actual size and growth.

Without ECDB

Share Loss Noticed Too Late

A competitor's growth shows up after a reporting cycle has passed.

With ECDB

Share Loss Spotted Early

Competitor performance is available on a monthly basis.

Without ECDB

Board Questions You Can't Answer

"How big could we be in this market" needs an external number.

With ECDB

Board Questions You Know the Answer To

An external number you can stand behind.

Our Solution

We Rank Every Store on the Same Method, Including You

Everyone in e-commerce sees one slice. Rankings apply one definition of GMV to every covered store, so your own position is directly comparable to any competitor's, without adjusting for how each of you reports.

The question you start with, and the data dimensions ECDB adds to answer it

Ranked Next to Competitors on One Method

Direct GMV and growth comparison against every covered store, no self-reported numbers to reconcile.

Every Market on One Scale

The same ranking method runs in every country you compete in, so a competitor ranked in one market is directly comparable to the same store in another.

Ask Any Question, Get an Answer Right Away

Start with the market, a competitor or a category. Every view runs on the same data, so a question about share leads straight to the stores and buyers behind it.

Example Use Cases

Start With the Question Closest to Your Job

These are the questions retail teams most often ask. Each one is a worked example on a real market and category, and each one combines two of the four datasets above.

Competitive Benchmarking

Example

Germany Fashion & Apparel

Where Do You Actually Rank, and Who Shares Your Customers?

"Where do we stand against Zalando and the rest, and which competitors share the customers we could actually win?"

Zalando is pulling away, so the useful benchmark sits one tier below. Zalando sells more apparel than the others. You gain more by measuring yourself against BestSecret, bonprix, H&M and About You, where the gaps are small enough to close.
Zalando's buyers stay with Zalando. At most 11% of them also shop at one of the other stores, so winning its core customers takes heavy investment for little return.
The shoppers you can win are the ones who already compare stores. 40% of BestSecret's buyers and 45% of H&M's also shop at Zalando. They move between retailers, which makes them the most realistic source of new customers for you.
bonprix and BestSecret share no buyers with each other, and bonprix's customers rarely shop elsewhere. A clear position shows where you can carve out your own space.

Draws On

Who SellsRetailers
WhatBrands(not used)
WhereMarkets(not used)
To WhomShoppers

Ranking of apparel stores in Germany by GMV in 2025 — Apparel GMV, Germany 2025
in million EUR

Line chart of buyer overlaps between leading apparel stores — Size Is Not the Same as Momentum

Source: ECDB, modeled data. Ranking in Online Apparel and annual growth of select retailers. This is not a complete ranking.

Market Entry Sizing

Example

Spain vs. peers Consumer Electronics

Is Spain Worth Entering, on the Same Scale as Markets You Know?

"Is the Spanish electronics market worth entering, and how big is it really versus markets we already operate in?"

Spain is worth entering, and it's already as big as a market you know. Online Consumer Electronics in Spain reaches about €9.1 billion in 2025, level with France and well above Italy. Your French playbook carries over at the same size.
Spain is where your next growth comes from. It has grown every year since 2022 and overtakes France in 2026, while Italy flattens out. Budget moved to Spain buys growth that France and Italy can't match.
The momentum is current. Spain grows faster than France and Italy in every month shown, with January above 10%. The forecast already shows up in today's numbers.
Entering now pays off most. The Spanish market adds about €1.4 billion by 2028. If you build presence and customers now, you win a share of that growth before competitors divide it up.

Draws On

Who SellsRetailers(not used)
WhatBrands
WhereMarkets
To WhomShoppers(not used)

Online consumer electronics revenue in Spain, France and Italy — Online Consumer Electronics Revenue, 2025
in million EUR

Monthly growth of online consumer electronics in Spain, France and Italy — A Monthly Year-on-Year View Provides Real-Time Insight

Source: ECDB, modeled data. GMV in Online Electronics revenue and monthly growth of the category in a monthly development, 2019-2028.

Seller & Brand Acquisition

Example

Netherlands Garden & Outdoor

Which Sellers and Brands Make Garden & Outdoor Work?

"We're adding Garden & Outdoor. Which sellers and brands should we bring on board first?"

Start with the brands the garden specialists carry. Intratuin and Gadero rely almost entirely on garden, so their ranges show which brands Dutch garden shoppers already trust.
Add the bestsellers from the big generalists next. bol.com and Coolblue lead the category on size, so the brands that sell well there already have reach.
Use Hornbach as your benchmark for the mix. Garden makes up about a fifth of its sales. That's a realistic share to build your seller and brand mix toward.
Bring sellers on board now, while the category grows. Garden & Outdoor grows at about 5% a year through 2027, and growth has picked up since 2024. Sellers and brands are looking for new channels while demand rises, which makes them easier to win.

Draws On

Who SellsRetailers
WhatBrands
WhereMarkets(not used)
To WhomShoppers(not used)

Ranking of garden and outdoor stores in the Netherlands by GMV — Garden & Outdoor GMV, Netherlands 2025
in million EUR

Growth of the Dutch garden and outdoor market — Growing at a Steady Forecast Pace Year-on-Year

Source: ECDB, modeled data. Store level GMV attributed to Garden & Outdoor, Netherlands, 2025. Not a complete ranking.

Cross-Category Growth Tracking

Example

Italy Multi-Category

Which Supplier Growth Stories Hold Up Against the Market?

"Every supplier tells us their category is booming. How do we know which ones to believe before we agree to next year's terms?"

Bring the market rate into every supplier talk. ECDB measures online growth for each category with the same method, so you can check every supplier's growth story against an independent benchmark.
In Personal Care, suppliers have a real case. Lock in supply and shared growth targets there, because the demand is real.
In Electronics and Fashion, push for better terms. Both markets grow by only a few percent, and the Electronics forecast flattens toward zero by 2028. A supplier promising fast growth there needs to prove it, and a slow market justifies asking for better margins or promotional support.
Match your asks to each category's pace. Where the market runs fast, negotiate for availability and new launches. Where it's flat, negotiate on price and conditions.

Draws On

Who SellsRetailers(not used)
WhatBrands
WhereMarkets
To WhomShoppers(not used)

Year-over-year growth of the Italian electronics, home and living, personal care and fashion markets — Online Market Growth by Category, Italy
Year-on-Year (YOY)

Online revenue development of the Italian category markets — The Monthly Year-on-Year Picture Shows a Clear Winner

Source: ECDB, modeled data. Online market revenue growth by category, Italy, year on year. Values from 2026 onward in the annual chart are forecasts and subject to change. Monthly growth compares each month to the same month a year earlier.

Built for Retail Teams at Companies Like These

Success Stories

Same Job. Same Reporting Line. Same Problem.

Three retail teams describing what changed once market data came from one consistent source instead of manual research.

Multi-Category Online Retailer

DACH

We finally see our own ranking move in the same table as the competitors we actually compete with.

Head of Competitive Intelligence

Before: Competitor performance was estimated from traffic tools and public statements.
What Changed: A standing GMV and growth ranking across the full competitor set, refreshed every quarter.
Result: Category budget reviews now start from the ranking instead of ending in a debate about whose estimate to trust.

Specialist DIY Chain

Benelux

The expansion case for a second country finally had a number nobody in the room could push back on.

Director of Strategy

Before: Expansion decisions leaned on the sales team's read of a market.
What Changed: Market sizing and a ranked competitor set for each candidate country on the same method.
Result: Two markets were reprioritized against the original plan before any budget was committed.

Regional Electronics Retailer

Southern Europe

Category growth had been slowing for a year and internally nobody wanted to be the one who confirmed it.

Head of E-Commerce

Before: Assortment reviews ran on gut feel about which categories were underperforming, without a consistent growth measure behind them.
What Changed: A category by category GMV growth tracker against the top tracked competitors, reviewed every six months.
Result: Two underperforming categories were identified and reworked before the next planning cycle, rather than a year later.

Bring Your Own Category to the Demo.

Tell us the category and the markets you plan for. We will run these views on your data in the meeting, not as a follow-up.

Frequently Asked Questions

Yes, and many retailers do exactly that. ECDB checks its estimates against figures published by stock-listed companies, and every store carries a Quality Indicator of A, B or C that shows the data depth behind it. When you compare with internal data, check the definition first: ECDB's GMV includes VAT, returns, marketplace commissions and service fees such as shipping, so it usually runs above a net revenue figure. If you spot a gap after that, the data team reviews it with you.

Ready to Unlock the Full Power of ECDB?

Book a demo to see how ECDB's market intelligence can support your business.